Responsibilities

• Lead end-to-end technical programs for StreetEasy's MarTech platforms — Iterable, Hightouch, SparkPost, HubSpot — from requirements and planning through implementation, launch, and ongoing optimization.
• Configure, integrate, and operate marketing technology platforms to enable centralized audience management, campaign execution, and reporting, including data contracts, event schemas, and reverse ETL sync cadences.
• Design and manage data flows and ETL processes connecting marketing platforms to Databricks, Salesforce, and Airbyte, ensuring data quality, governance, and timely availability.
• Coordinate cross-team delivery by aligning backlogs, sprint schedules, and release plans across marketing, engineering, data, and vendor teams, resolving dependencies and risks proactively.
• Own the vendor relationships across these owned systems, overseeing our individual tool usage, budgets and evaluating the stack as a whole. At times, this may include overseeing contractors.
• Document and standardize technical and operational processes for marketing technology, identifying automation opportunities to improve reliability, scalability, and efficiency.

Requirements

• Bachelor's degree in Computer Science, Engineering, Information Systems, Business, or a related field.
• 8+ years of experience in marketing technology, technical program management, software engineering, data engineering, or a closely related technical field, including experience leading cross-functional technical initiatives.
• Experience working with modern marketing technology stacks — such as Iterable, Braze, Hightouch, HubSpot, or Marketo — and integrating them with internal systems including CRM and data warehouse platforms (e.g. Databricks).
• Experience delivering complex, data-intensive programs in an agile or iterative environment, including coordinating multiple teams and managing technical dependencies.
• You bring a high-ownership, curious, and pragmatic mindset: making well-reasoned decisions amid ambiguity, staying ahead of platform and vendor changes, proactively troubleshooting issues, translating technical trade-offs for cross-functional partners, and sharing knowledge early so the whole team moves faster.
• Or an equivalent combination of education and experience.