Responsibilities

• The Sr. MarTech Lead oversees the organization’s marketing technology ecosystem, digital properties, marketing analytics, healthcare data governance and privacy, and server-side tracking technology to support patient acquisition, campaign optimization, digital experience, and internal and external reporting.
• This role serves as the marketing technology lead across web platforms, analytics, data integrations, measurement, and privacy, partnering closely with Marketing, Product/IT, Security, Legal/Compliance, and external agencies and vendors.
• Analytics, Tracking, and Measurement
• Dashboards, Reporting, and Data Integration
• Campaign, Agency, and Vendor Optimization
• Privacy, Compliance, Security, and Documentation
• Website, Digital Platforms, and Technical Infrastructure
• Continuous Improvement and Other Duties
• Travel and Other Requirements

Requirements

• Bachelor’s degree in Marketing, Analytics, Statistics, Business Intelligence, Data Science, or a related field required; master’s degree preferred.
• Extensive experience (10+ years) in in marketing technology, digital marketing analytics, measurement, web platforms, and tracking infrastructure, ideally in a regulated industry (healthcare/telehealth preferred).
• Advanced knowledge of GA4, Google Tag Manager or equivalent tools, Google Ads, Meta Ads Manager/Meta Pixel, UTM parameters, cookies/pixels, server-side tracking, WordPress, and Cloudflare.
• Knowledge of relevant marketing, analytics, content, project management, and productivity platforms, including Microsoft Office Suite, WordPress, HTML, HubSpot, Salesforce, Google Products, Adobe CS, Social Media Platforms, SEMrush, Asana.
• Strong experience in marketing analytics, digital measurement, attribution, lead generation and management, patient or consumer acquisition, and full-funnel performance measurement.
• Ability to interpret complex data sets, identify insights, and translate findings into actionable recommendations; SQL or other data-querying experience preferred.
• Deep understanding of healthcare data governance, privacy, consent, and compliance requirements, including HIPAA, PHI/PII, vendor data sharing, and tracking limitations.

Preferred

• master’s degree preferred
• SQL or other data-querying experience preferred
• Consumer analytics experience preferred, including digital healthcare, direct-to-consumer, e-commerce, or other complex online conversion workflows.

Benefits

• Avita Care Solutions offers a comprehensive benefits package :
• Healthcare benefits (medical, dental, vision) for eligible team members and their families, along with additional company paid and voluntary benefit offerings.
• Six company paid holidays and three personal floating holidays, paid time off (PTO), paid leaves - two weeks paid parental leave, bereavement, sick leave, time to vote and jury duty, award recognition program, professional learning and development opportunities.
• Company paid benefits – basic life and AD&D, Maven and Health Care Advocate Work/Life Balance Program, health/dependent flexible spending.
• Voluntary benefits – long and short-term disability, pet insurance, legal, accident, hospital indemnity, critical illness, whole and supplementary life insurance, identity theft protection, 401(K) retirement savings plan with company match.
• All benefits are subject to the applicable plan terms.