Responsibilities

• Digital Marketing Strategy & Execution
• - Build and execute a scalable global digital marketing strategy across B2B (Kensington, EPOS) and consumer (PowerA) brands — tailored to each brand's audience, buying cycle and channel mix, and designed to flex with future growth.
• - Lead the in-house digital agency, delivering regional performance marketing campaigns against local teams' objectives, budgets and priorities, and championing a data-driven, test-and-learn culture.
• - Own the full digital channel mix: SEO/GEO/SEM, paid media and programmatic, paid social, email/CRM, content, web/CRO, and analytics/attribution.
• - Define and continuously optimise the global MarTech stack, ensuring data, platforms and measurement are fit for scale and compliant with privacy (GDPR, CCPA) and accessibility (WCAG) standards.
• - Set and manage the global digital marketing budget for efficient allocation and clear, demonstrable ROI.
• - Build a unified measurement and attribution framework that reflects the distinct B2B (Kensington, EPOS) and consumer (PowerA) buying cycles, so revenue contribution is tracked accurately across both without collapsing them into a single model.
• - Establish KPIs, dashboards and reporting (GA4, Looker Studio, Google Search Console) that turn website, campaign and sales performance into actionable insight and show marketing's contribution to pipeline and revenue to senior leadership.
• AI Strategy & Adoption
• Phase 1

Requirements

• 10+ years’ digital marketing experience, including several years in a senior leadership or management role.
• Proven experience leading digital & AI strategy across both B2B and consumer/B2C contexts (or strong, demonstrable range across both).
• Track record of building and executing global or multi-region digital marketing strategies that delivered measurable commercial results.
• Deep expertise across the digital channel mix and a modern MarTech stack.
• Demonstrable experience applying AI and automation to marketing, with the strategic capability to scale it enterprise-wide.
• Strong commercial and analytical mindset; fluent in performance metrics, attribution and ROI.
• Proven people leadership — building, coaching and developing high-performing, distributed teams.
• Excellent stakeholder management and the ability to influence at senior/executive level.
• Strong change-management capability.

Benefits

• Comprehensive medical, prescription, dental, and vision plans
• 4% 401(k) match with immediate eligibility and vesting
• Competitive time off, available from the first day of employment
• Parental leave
• Company-paid life and disability benefits
• Critical illness, accident, and long-term care insurance options
• Employee and family assistance programs