Talent Marketing Manager, Attraction, Influence, and Marketing (AIM)

Responsibilities

• Activation Strategy & Risk Management: Own the strategic framework for weekly marketing activation logic across Americas fulfillment sites, including application need and paid application need assessments. Define the override governance model, ensuring decisions are logged and structured to accelerate automation development. Set the standard for how risk is identified, escalated, and resolved across the portfolio.
• Integrated Campaign Planning & Execution: Own annual integrated campaign plans for the Americas, with focus on building and testing during low-volume periods and maintaining readiness for high-volume hiring events (Peak, Prime, Hot Sale). Lead working-backwards planning from hiring projections, site capacity, and historical performance data. Consult senior leadership on quarterly strategy, budget allocation, and major campaign pivots. Translate rolling 12-week labor order visibility into dynamic marketing adjustments, flagging risks and mitigation plans early.
• Cross-Functional Orchestration: Drive campaign management across the Americas, leading true collaboration with Creative, Performance Marketing, Journey Orchestration, Talent Engagement, and Business stakeholders. Facilitate quarterly planning cycles, manage stakeholder expectations across business partners, country leads, and global teams, and bridge the gap between marketing capabilities and operational hiring realities. Lead integrated campaign reviews with senior leadership, presenting data-backed recommendations.
• Performance Optimization & Marketing Strategy: Define the strategy for channel mix, spend efficiency, fill rate improvement, and labor order projection accuracy across the Americas portfolio. Partner with analytics teams to move beyond single-metric measurement to comprehensive campaign performance frameworks. Identify systemic opportunities to improve marketing effectiveness and hold partner teams accountable for execution.
• Pacing & Spend Governance: Own pacing management, ensuring ramp-down and pause decisions are executed with precision and that insights are fed back into program management to improve paid marketing efficiency. Own the governance framework for spend decisions and escalation thresholds.
• Automation & Process Improvement: Identify, develop, and drive adoption of mechanisms that improve activation efficiency, reduce manual override volume, and accelerate the path to automated decisioning. Own the automation of campaign planning processes, from discovery through recommendation to implementation. Eliminate redundant workflows and hold partner teams accountable for process improvements across both functions.
• Executive Reporting & Stakeholder Influence: Own the weekly WBR deep dive for senior leadership, translating activation performance, campaign results, and fill risk into clear, strategic narratives. Maintain alignment with business managers, global risk teams, and cross-functional partners. Influence investment priorities and partner team roadmaps through data-driven business cases.

Requirements

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred

• Experience with A/B testing
• Experience in high-volume recruitment marketing, talent acquisition marketing, or employer branding
• Experience with marketing automation tools and campaign management platforms
• Experience managing campaigns in Canada, US, Mexico, and Brazil
• Experience with working-backwards planning methodologies and agile campaign frameworks
• Experience building and automating campaign planning processes at scale

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.