Manager, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Responsibilities

• Develop executional social strategies for branded and unbranded healthcare campaigns
• Translate brand, communications, and business objectives into channel-specific social plans
• Create content strategies, editorial themes, messaging frameworks, and platform recommendations
• Develop and refine social content, including copy, creative concepts, briefs, and content calendars
• Ensure content is engaging and social-first while operating within pharmaceutical regulatory requirements
• Coordinate content through internal, client, legal, regulatory, and medical review processes
• Monitor social trends, platform changes, healthcare conversations, and emerging content formats
• Analyze campaign and channel performance and turn findings into actionable recommendations
• Support client presentations, status meetings, strategic discussions, and ongoing account management
• Support influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven

Requirements

• A minimum of 2-3+ years of experience in social marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred
• Bachelor's degree in communications, public relations, marketing, or a related field preferred
• Demonstrated experience developing and executing social branded or unbranded campaigns
• Strong understanding of the social content development process, as well as the influencer and creator landscape, including platform trends, disclosure requirements, and content best practices
• Strong passion for social media, digital storytelling, and creator-led content, with the curiosity to identify and apply emerging platform trends, formats, and best practices
• Expertise in social-first content development, social listening, data analysis, insights reporting, and performance optimization
• Paid social or paid amplification experience a plus up but not required
• Foundational understanding of how influencer, paid, organic, earned, and owned channels work together within the broader brand social ecosystem
• A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact influencer and social content for clients
• Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs

Preferred

• Paid social or paid amplification experience a plus

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Transit benefits
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings