Senior Manager, Influencer Marketing

Responsibilities

• Channel Planning & Program Management
• - Develop and execute influencer and ambassador channel plans aligned with Thorne’s brand marketing objectives, business priorities, and target audiences.
• - Translate brand marketing plans, new product launches, seasonal campaigns, and always-on content needs into a comprehensive channel plan with clear objectives, investment recommendations, deliverables, timelines, and success measures.
• - Collaborate with Performance Team to recommend the creator mix, content volume, formats, production cadence, and distribution approach needed to support planned initiatives and cross-functional content requirements.
• - Apply agreed objectives across awareness, consideration, and acquisition, aligning investment and measurement with its intended contribution.
• - Use audience insights, performance data, platform behavior, and cultural trends to inform strategic recommendations and identify opportunities for growth.
• - Independently manage prioritization, sequencing, and delegation across assigned programs within approved budgets and resources. Recommend tradeoffs and escalate priorities or capacity constraints when leadership decisions are needed.
• - Communicate plans, recommendations, and results clearly and concisely, tailoring the level of detail to the audience.
• Paid Influencer Planning & Execution
• - Identify, evaluate, recruit, and negotiate with influencers and content creators whose audiences, credibility, content capabilities, and brand alignment support Thorne’s objectives and reflect Thorne’s brand standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 7+ years of experience in influencer marketing, with at least 3 years in a managerial or director role, preferably within the wellness or consumer goods industry.
• Demonstrated ownership of influencer strategy, planning, budgets, campaign execution and performance optimization.
• Deep understanding of the creator landscape, audience behavior, and content practices across Meta, TikTok, and YouTube; established influencer and creator relationships within the wellness space preferred.
• Experience developing creator content for both organic distribution and paid amplification, including negotiating rights usage and partnership advertising permissions.
• Experience managing ambassador or affiliate programs, including participant engagement, activity, monitoring, attribution, and program governance.
• Strong analytical skills and the ability to turn performance data into clear recommendations and investment decisions.
• Working knowledge of influencer disclosure, advertising claims, and content review practices; experience working in a regulated consumer category preferred.
• Proven ability to manage complex work streams, prioritize competing demands, and deliver through cross-functional teams.
• Strong negotiation, relationship management, and agency oversight skills.

Benefits

• Competitive compensation
• 100% company-paid medical, dental, and vision insurance coverage for employees
• Company-paid short- and long-term disability insurance
• Company- paid life insurance
• 401k plan with employer matching contributions up to 4%
• Gym membership reimbursement
• Monthly allowance of Thorne supplements
• Paid time off, volunteer time off and holiday leave
• Training, professional development, and career growth opportunities