Asian American Expo Marketing - Local Community & Influencer Outreach

Responsibilities

• Nano & Micro-Influencer Acquisition: Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo.
• Grassroots Community Marketing: Actively seat promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards.
• Direct-Response Campaign Execution: Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops.
• Weekly Conversion Tracking: Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sunsetting non-performing partnerships weekly.
• Primary KPI: Total Event Ticket Sales & Revenue Generated (analyzed on a day by day snapshot compared to last year).
• Secondary KPI: Number of activated, high-converting local SoCal creators actively posting and driving trackable sales.

Requirements

• Proven Track Record: Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach.
• SoCal Market Familiarity: Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE).
• Outreach Hustle: Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines.
• Tools: Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management.

Benefits

• Bonus based on performance
• Company parties
• Flexible schedule