Organic Social Media and Influencer Marketing Specialist

Responsibilities

• Own the organic social content strategy and calendar, aligning content to integrated marketing campaigns, events, customer stories, thought leadership, and broader business priorities.
• Develop, schedule, and publish engaging social content tailored to the needs, audiences, and best practices of each channel.
• Partner with marketing, content, creative, executives, customers, and advocates to develop and amplify compelling social content, including executive thought leadership and internal and external influencer and advocacy initiatives.
• Manage day-to-day community engagement and social listening.
• Track social media performance and translate results into insights and recommendations that improve content, audience engagement, and channel performance.
• Stay current on social trends, platform changes, audience behaviors, and emerging opportunities, applying relevant learnings to continuously evolve the organic social strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
• 2–3 years of experience in social media, digital marketing, communications, or a related field.
• Experience supporting and executing organic social media programs and content calendars.
• Working knowledge of social media best practices, content development, community management, and audience engagement.
• Strong written communication, editing, storytelling, and collaboration skills.
• Strong organizational skills with the ability to manage multiple assignments and deadlines.

Preferred

• Experience with social media management, analytics, and listening tools preferred.

Benefits

• full range of medical and/or other benefits, depending on the position offered.