Influencer Manager | TikTok Shop

Responsibilities

• Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
• Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
• Participate in building and presenting strategy presentations and post-campaign insights.
• Own influencer casting for each campaign; discovery, negotiation and media planning while increasing campaign budgets and performance
• Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.
• Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
• Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
• Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
• Accountable for hitting campaign targets and goals -- Reporting, recapping and post campaign analysis with support from Analyst
• Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, implement partnership agreements

Requirements

• Bachelor's Degree or related work experience and minimum of 2 years’ experience in the online marketing industry-ideally digital performance, influencer or social media marketing.
• TikTok Shop professional experience.
• Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid eye for business, demonstrating a competent level command of digital marketing concepts.
• Ability to implement a variety of tasks within designated time frames, delivering exceptional quality results and are able to directly contribute to the formation of client campaigns.
• Ability to work across departments and divisions by building consensus and delivering upon stated objectives
• Results oriented problem solver.
• Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
• You are respectful to varying opinions and perspectives.

Preferred

• Knowledge of CreatorIQ influencer platform a plus

Benefits

• Flexible time off without the hassle of accrual
• A generous number of paid holidays
• Company-sponsored team-building events
• An Employee Referral Program
• Annual recognition awards
• Hybrid work arrangements for optimal work-life balance
• Parental bonding leave
• Backup care options for children and elders
• An employee discount program
• International SOS program for global support