Talent Branding Recruitment Marketing Partner

Responsibilities

• Plan, execute, and optimize multi-channel campaigns to drive applicant flow for retail,corporate, and DC openings.
• Create campaign assets with clear brand positioning and optimized call-to-action links, and deploy them across targeted social and digital job networks and local job board platforms.
• Track and report on key campaign metrics—including applicant flow, cost-per-applicant, channel conversion rates, event outcomes, and ROI—to continuously refine strategy and allocate marketing spend.
• Establish third party talent acquisition partnerships and analyze key ROI metrics to evaluate relationships, guide contract renewals, and optimize recruitment spend.
• Oversee the ordering, deployment, and management of event collateral.
• Gather candidate and hiring manager feedback to evaluate and optimize recruitment channels, candidate landing pages, and field hiring workflows.
• Ensure all campaign messaging and materials comply with OSJL brand guidelines, accessibility standards, and legal requirements.
• Design, update, and maintain PowerPoint presentations, store/DC recruiting toolkits, flyering materials, and stakeholder reporting decks.
• Adapt digital media and recruiting assets using design tools and software while maintaining strict brand consistency.
• Develop content that highlights career progression pathways across store, distribution center, and corporate teams for sharing on the Company’s internal platforms.

Requirements

• 4 or more years of experience in talent acquisition, recruitment marketing, or employer branding is required.
• Bachelor’s degree in Marketing, Human Resources, Communications, Business, or a related field; or an equivalent combination of education and direct relevant experience, is required.
• Demonstrated experience running paid and organic talent marketing campaigns is required.
• Experience planning and executing high-volume hiring events, retail store openings, or community partnership initiatives integrated with promotional campaigns is required.
• Proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or comparable visual design tools to edit graphics, customize campaign templates, and adjust marketing collateral is required.
• Strong organizational skills with experience managing campaign budgets, tracking candidate conversion metrics, and multi-tasking across several concurrent hiring campaigns is required.
• Ability to establish collaborative, productive partnerships with internal stakeholders, recruitment advertising vendors, and community partners is required.

Preferred

• Knowledge of digital marketing platforms, recruitment advertising channels, and social media tools used to drive traffic and increase conversion rates is preferred.
• College recruiting, trade school engagement, or internal mobility campaign experience preferred.
• Exceptional written and verbal communication skills are required, with competency in writing compelling ad copy and clear messaging tailored to store, DC, and corporate talent pools preferred.
• Proficient in Google platform (i.e., Sites, Slides, Drive, Docs, Sheets) is preferred.
• Background in managing event logistics, including ordering and distributing event collateral, and coordinating vendors and on-site setup is preferred.

Benefits

• Competitive Paid Time Off (PTO)
• Comprehensive Health Coverage: Including but not limited to Medical, Dental, Vision, and much more.
• 401K Program
• Flexible Spending Account (FSA)
• Tuition Reimbursement
• Associate Store 30% Discounts
• Enjoy complimentary access to OSJL-owned vacation properties, along with discounted gym memberships and 30% off at OSJL affiliated restaurants.
• Free lunch Fridays
• Hybrid Work Schedule