Director, Employee Marketing

New York City, NY (Hybrid)

$140K/yr – $200K/yrDirector/ExecutiveFull time

Posted 3 hrs ago

Job Summary

Own and optimize growth marketing programs across client partnerships, guiding strategy and execution from initial alignment through lifecycle optimization and product launches.

  • Define campaigns based on client needs and partnership models.
  • Leverage data and continuous testing to improve awareness, activation and revenue.

Job Description

Responsibilities

  • Partner with the Implementation and Client Success teams to understand each client and decide on the right approach for them. That approach depends on the partnership model, the client’s preferences, their sector and their employee base.
  • Design campaigns based on that understanding, covering both in-store activation and digital engagement.
  • Optimize successful campaigns across the full customer lifecycle: awareness, acquisition, activation, retention, referral and revenue. This includes testing new creative approaches.
  • Use data and analytics to drive business results, running continuous tests to improve strategies and outcomes.
  • Partner with our Impact research team to understand the needs and preferences of our users, then evolve our messaging hierarchy and tone of voice to match.
  • Support new product launches.

Requirements

  • 3–5 years in growth or performance marketing roles.
  • A strong analytical and quantitative orientation, with experience measuring campaign performance and customer conversion.
  • Evidence of delivering ongoing, sustained improvement of marketing campaigns.
  • Familiarity with the tools and strategies used to drive customer acquisition, activation, retention and cross-sell.
  • Previous experience in B2C digital businesses and fast-paced scale-up environments.
  • Fintech experience is valued but not essential.

Benefits

  • 20 days vacation in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
  • 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service
  • Health, dental and vision benefits (a number of these benefits are paid in full for the employee)
  • We want to invest in you financially, so we have a 401K program
  • And of course, the best benefit of all, access to Stream!
Stream logo

Stream

Three million people now have access to the Stream platform through 2,000 brands - across the U.K., Europe and U.S. - making us the world's most widely-used financial wellbeing provider. Offered through major employers like Bupa, Asda, New Balance, Hilton, Burger King and the NHS, our platform helps our members to build brighter financial futures. Stream Platforms,Ltd is a B corporation, built with a social charter to provide fair financial services.

Founded in 2018
London Area, GBR
288 employees (25 in marketing)

Salaries

Posted range

$140K/yr – $200K/yr

Taken straight from the job posting.

Employer Brand median pay in the United States

$100K/yr

Most pay falls between $84K and $135K. Based on 72 salaries.

See all Stream salaries

Marketing Team

Marketing Team Size
19 (7% of company)
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$679.4M
Last Raise
Debt Financing, 10 months ago

Traffic Signals

Monthly Visitors
73.8K
Monthly Google Ads Budget
$1K
Traffic Source Mix
Search
36.7%
Direct
55%
Referral
4.9%
Social
2.9%
Paid
0.3%

Headcount Trend

Current headcount: ~288
Stream logo

Director, Employee Marketing

Stream · New York City, NY · Hybrid