nemetschek

Systems Campaign Execution Specialist

USA (Remote)

$57K/yr – $68K/yrMid Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end marketing automation and email program optimization with Marketo/Pardot, collaborating with Marketing Ops and Sales to boost form submissions, conversions, and ROI.

  • Own marketing automation programs and email lifecycle, including post-event and post-form nurture flows.
  • Coordinate with Web and Salesforce teams to fix data issues and implement new forms and tracking.
  • Drive executive dashboards and ROI reporting, with input from Sales and Marketing to optimize campaigns and segmentation.

Job Description

Responsibilities

  • Develop and execute marketing automation programs
  • Designs, builds, launches, measures and maintains new automated email programs such as post event drips, post forms submissions, and sales follow-up programs
  • Works with Web team to develop and implement new Marketo Forms
  • Partners with Marketing Ops and Salesforce Admins to identify errors between systems.
  • Collaborates with Marketing Operations Managers to develop executive dashboards and show how Marketing efforts are driving revenue & ROI
  • Seeks input from Sales and Marketing teams to optimize email programs, increase form submissions, improve conversions and maximize marketing’s ROI
  • Sets-up and maintain reply mail management
  • Performs A/B testing for email content, subject lines, campaign landers and works with Marketing Operations to report out findings.
  • Helps to produce monthly email and campaign performance reports
  • Manages and optimizes email segmentation and overall list hygiene
  • Enables process improvement with Marketing Operations