Associate Marketing Manager, Marketing Operations - Spine
Johnson & Johnson MedTech
Raynham, MA (Remote)
$94K/yr - $152K/yrIn-houseFull-timeMid level2+ years exp.
20 hrs ago
Systems Campaign Execution Specialist
USA (Remote)
$57K/yr – $68K/yrMid Level1+ years expFull time
Posted 4 months ago
Job Summary
Own end-to-end marketing automation and email program optimization with Marketo/Pardot, collaborating with Marketing Ops and Sales to boost form submissions, conversions, and ROI.
- Own marketing automation programs and email lifecycle, including post-event and post-form nurture flows.
- Coordinate with Web and Salesforce teams to fix data issues and implement new forms and tracking.
- Drive executive dashboards and ROI reporting, with input from Sales and Marketing to optimize campaigns and segmentation.
Job Description
Responsibilities
- Develop and execute marketing automation programs
- Designs, builds, launches, measures and maintains new automated email programs such as post event drips, post forms submissions, and sales follow-up programs
- Works with Web team to develop and implement new Marketo Forms
- Partners with Marketing Ops and Salesforce Admins to identify errors between systems.
- Collaborates with Marketing Operations Managers to develop executive dashboards and show how Marketing efforts are driving revenue & ROI
- Seeks input from Sales and Marketing teams to optimize email programs, increase form submissions, improve conversions and maximize marketing’s ROI
- Sets-up and maintain reply mail management
- Performs A/B testing for email content, subject lines, campaign landers and works with Marketing Operations to report out findings.
- Helps to produce monthly email and campaign performance reports
- Manages and optimizes email segmentation and overall list hygiene
- Enables process improvement with Marketing Operations
Salaries
Posted range
$57K/yr – $68K/yr
Taken straight from the job posting.
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