Responsibilities

• Reporting, Analytics & Performance Insight
• Own marketing performance reporting across funnel metrics, campaigns, channels, pipeline contribution, attribution, and marketing ROI.
• Build and maintain dashboards and reporting across Salesforce, marketing automation, Google Analytics, and connected BI tools.
• Establish consistent definitions and governance for core metrics including MQLs, SQLs, opportunity source, attribution, conversion, and velocity.
• Create regular reporting for Marketing leadership and regional teams, with deeper analysis of campaign effectiveness, audiences, channels, and spend.
• Go beyond reporting what happened to explain why it happened and recommend what Marketing should do next.
• Partner with Revenue Operations, Sales Operations, and Finance to align marketing reporting with pipeline and revenue.
• Marketing Systems & Operations
• Own the day-to-day operation of HubSpot and serve as Marketing's primary partner for Salesforce integrations and data flow, maintaining clear pipeline visibility for Marketing and Sales.
• Personally build and manage workflows, lead lifecycle processes, scoring, routing, enrichment, deduplication, segmentation, and database management.

Requirements

• 4–6 years of experience in marketing operations, revenue operations, marketing analytics, or a related discipline, ideally within B2B SaaS or enterprise technology.
• Strong hands-on experience with a leading marketing automation platform such as HubSpot or Marketo, including workflows, lifecycle management, segmentation, campaign operations, and reporting.
• Strong working knowledge of Salesforce, including campaign management, lead and contact management, reporting, and marketing-to-CRM data flow.
• Demonstrated strength in marketing reporting and analytics, including funnel performance, attribution, campaign measurement, conversion, and pipeline contribution.
• Experience personally building dashboards, workflows, lead scoring, routing, and other marketing operations infrastructure.
• Working knowledge of product-led growth, including trials or self-serve funnels, activation, product-qualified leads, and product usage signals.
• Experience connecting marketing and/or product-generated demand to a sales-led funnel and revenue outcomes.
• Strong working knowledge of Google Analytics, web conversion tracking, and UTM governance.
• Experience evaluating and implementing marketing technology and improving operational processes.
• Strong analytical and problem-solving skills with the ability to turn complex data into clear recommendations for non-technical stakeholders.

Preferred

• Experience supporting global or geographically distributed marketing organizations.
• BI and visualization experience with tools such as Looker, Tableau, or Power BI.
• SQL or advanced spreadsheet modeling.
• Product analytics experience with tools such as Amplitude, Mixpanel, or Pendo.
• Experience with ABM, intent data, enrichment, CDP, webinar, event, or similar marketing technology.
• Experience consolidating or migrating marketing systems.
• Relevant HubSpot, Salesforce and Google Analytics certifications.
• Experience supporting multiple languages, currencies, or regulatory environment

Benefits

• A genuinely strong sales culture we’re really proud of. High-performing but low ego, social, and dynamic. It’s a team that supports each other, shares best practice, raises standards, and celebrates wins properly together. Alongside a great product, it’s one of the best parts of working here.
• Unlimited vacation
• 2 volunteer days for community volunteering
• Health and dental benefits for you and your dependents from day one
• 401K matching
• Remote work environment + WFH stipend for your home office set-up
• 24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support.