Responsibilities

• Own the strategy, architecture, and roadmap for B2B marketing automation across our business lines.
• Design how leads move between HubSpot, Salesforce, and the data warehouse, including deduplication, scoring, routing, and lifecycle stages.
• Define the marketing data model and attribution priorities with B2B Marketing, Sales and Operations, and Data, and close data gaps across web, marketing automation, CRM, and the warehouse.
• Put monitoring, data quality standards, and governance in place so problems are caught before they affect campaigns, lead routing, or reporting.
• Set web and information architecture for the B2B websites. This covers the CMS, forms, tracking, tag governance, and the move to AI-native site infrastructure. Define standards rather than fulfilling page requests one at a time.
• Run an experimentation program on the B2B websites to improve conversion.
• Make keep, add, build, and retire decisions on B2B marketing tools based on cost, usage, and business impact.
• Own adoption of the B2B marketing stack, including the processes, training, and documentation that let B2B Marketing teams get full value from HubSpot and the B2B websites.
• Lead and grow the B2B MarTech team across web platforms, web development, and marketing operations.
• Partner with Go-to-Market Technology on architecture, system ownership, and the Salesforce roadmap.

Requirements

• 8+ years in B2B marketing technology, marketing operations, or revenue operations, including 2+ years managing people across technical and operations roles.
• Deep expertise with an enterprise marketing automation platform (such as HubSpot, Marketo, or Pardot) and Salesforce, and a strong technical understanding of how marketing systems connect: APIs, webhooks, data warehouses, CMS, and tag management. You can review a system design and identify risks.
• Experience designing a marketing data model (objects, fields, lifecycle and lead status, deduplication) and setting attribution and data quality priorities.
• Experience owning a B2B marketing website's architecture and improving conversion through experimentation.
• Experience selecting and managing B2B marketing and sales tools (such as 6sense, ZoomInfo, Clay, or Chili Piper), including vendor and agency relationships and build, buy, or retire decisions.
• A track record of turning marketing requirements into technical specifications with Product and Engineering, and of influencing senior stakeholders without authority by explaining tradeoffs clearly.
• A bachelor's degree or equivalent practical experience.

Preferred

• Nice to have: experience with data enrichment tools such as HubSpot Data Hub, querying data in Sigma or Tableau, and building automations or integrations, including with AI coding tools such as Claude Code or Cursor.

Benefits

• comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.