Marketing Operations Specialist

USA (Remote)

$50K/yr – $60K/yrMid LevelFull time

Posted 3 hrs ago

Job Summary

Own and optimize call tracking, attribution, and lead routing for client accounts, coordinating with CTM and internal teams to resolve issues and improve intake, reporting, and lead quality.

  • Oversee CTM configurations, routing, and tracking numbers
  • Investigate missing or incomplete tracking data and attribution gaps
  • Document issues, resolutions, and follow-ups to drive process improvements

Job Description

Responsibilities

  • Manage and troubleshoot CallTrackingMetrics setup, routing, queues, smart routers, and tracking numbers
  • Monitor lead attribution and investigate issues involving missing or incomplete tracking data
  • Review CTM session data, GCLIDs, UTMs, and conversion-related call activity
  • Ensure calls and leads are accurately reflected in internal lead tracker sheets
  • Identify patterns, gaps, or recurring issues in call attribution, lead flow, integrations, or intake documentation
  • Coordinate with CallTrackingMetrics representatives and internal teams to resolve platform or tracking issues
  • Review call scoring and admissions/intake documentation for accuracy and completeness
  • Support inbound call handling and caller qualification when required by client contracts
  • Maintain organized documentation of issues, updates, resolutions, and follow-up actions
  • Help improve operational processes related to lead tracking, attribution, call quality, and intake handoff

Requirements

  • Experience in marketing operations, lead generation, call tracking, digital marketing support, intake operations, or a related role
  • Strong attention to detail and ability to identify data or process inconsistencies
  • Comfortable using spreadsheets, dashboards, call tracking platforms, and multiple software systems
  • Strong communication, documentation, and follow-up skills
  • Ability to troubleshoot problems and escalate issues appropriately
  • Professional phone presence and comfort handling caller information when needed
  • Preferred: experience with CallTrackingMetrics, Google Ads, GCLIDs, CRMs, call attribution tools, or lead tracking systems

Preferred

  • Preferred: experience with CallTrackingMetrics, Google Ads, GCLIDs, CRMs, call attribution tools, or lead tracking systems
  • Big plus: experience in the substance abuse and mental health treatment industry, specifically in the private sector

Benefits

  • Health insurance eligibility after 30 days
  • Paid time off and sick time
  • Opportunity for advancement
DIGITAL ELEMENTS LLC logo

DIGITAL ELEMENTS LLC

We offer a full suite of marketing services, from marketing strategy development to implementation and ongoing optimization to call center audits and build outs. Our services are customizable to fit the unique needs and goals of each of our clients.

Founded in 2024
Aston, Pennsylvania, USA
6 employees

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

See all DIGITAL ELEMENTS LLC salaries

Marketing Team

Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
199.7M
Monthly Google Ads Budget
$230.3K
Traffic Source Mix
Search
10.7%
Direct
26.5%
Referral
2.3%
Social
10.4%
Paid
0.1%

Headcount Trend

Current headcount: ~6
DIGITAL ELEMENTS LLC logo

Marketing Operations Specialist

DIGITAL ELEMENTS LLC · USA · Remote