System Vice President - Marketing and Communications

Responsibilities

• Serve as the System's chief marketing and communications strategist, translating organizational goals into an integrated brand, marketing, and communications strategy across all entities and service lines.
• Partner with the CEO, Board, and senior executive team to advise on reputation, positioning, and stakeholder communications for major System initiatives, including growth, partnership, and integration efforts.
• Set annual and multi-year marketing and communications plans aligned to System strategic priorities, with clear goals, budgets, and performance metrics.
• Represent Albany Med Health System's brand and communications function to the Board of Directors, physician leadership, and external partners.
• Own and steward the Albany Med Health System brand architecture, ensuring consistency across all entities, service lines, and sub-brands.
• Lead consumer, physician, and employer marketing strategies to support patient volume growth, service line expansion, and talent recruitment.
• Oversee digital marketing, web strategy, content strategy, social media, and marketing analytics to drive measurable engagement and growth.
• Direct market research, competitive analysis, and consumer insights to inform strategy and demonstrate return on marketing investment.
• Lead media relations, public relations, and issues/crisis communications, serving as a senior counsel and, where appropriate, spokesperson for the System.
• Oversee internal and employee communications to ensure alignment, transparency, and engagement across a large, multi-site workforce.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field required; Master's degree (MBA or related) strongly preferred.
• Minimum of 12–15 years of progressive marketing and communications leadership experience, including at least 5 years in a senior executive role (VP or above).
• Healthcare, academic medicine, or complex multi-site organization experience strongly preferred; health system experience highly desirable.
• Demonstrated experience leading brand strategy, digital marketing, public relations, and crisis communications at an enterprise level.
• Prior experience building and leading high-performing teams and managing significant budgets and external agency relationships.
• Executive presence and the credibility to advise the CEO, Board, and physician leadership on sensitive and high-stakes matters.
• Deep understanding of healthcare marketing, patient consumerism, physician relations, and academic medical center dynamics.
• Strong strategic and analytical capabilities, with the ability to connect marketing and communications investment to organizational outcomes.
• Exceptional written, verbal, and interpersonal communication skills, including experience as a media spokesperson.
• Proven crisis management and issues management skills, with sound judgment under pressure.

Preferred

• Healthcare system experience highly desirable
• Experience in talent recruitment within marketing and communications