Responsibilities

• Serve as the senior strategic and client relationship lead across key DTC pharmaceutical accounts
• Build and maintain strong client partnerships, acting as a trusted advisor and day-to-day escalation point for senior stakeholders
• Lead the development and execution of integrated DTC campaigns across linear TV, connected TV, digital, social, print, CRM, and emerging media channels
• Drive strategic alignment and pull-through of campaign messaging and creative across social and digital channels to ensure a cohesive omnichannel brand experience
• Partner closely with Media teams and external media partners to support integrated campaign planning, audience strategy, media execution, and optimization
• Drive brand growth by identifying strategic opportunities and delivering innovative, insight-driven marketing solutions
• Partner closely with Creative, Strategy, Media, Production, Analytics, Social, and Project Management teams to ensure best-in-class campaign execution
• Lead high-profile television initiatives, including linear and connected TV production oversight, messaging strategy, regulatory alignment, and integrated launch planning
• Provide strategic guidance on market dynamics, competitive activity, audience engagement, media trends, and evolving healthcare marketing opportunities
• Ensure all deliverables are executed on time, on budget, and to the highest quality standards

Requirements

• Bachelor’s degree required
• 12+ years of healthcare advertising, pharmaceutical marketing, or agency experience, including significant experience leading DTC brands

Preferred

• Deep expertise in pharmaceutical DTC marketing, including extensive experience leading linear TV, connected TV, streaming, and video campaigns from strategy through execution
• Strong understanding of media strategy, media planning, and collaboration with media agency partners across integrated omnichannel campaigns
• Proven success managing large-scale, integrated healthcare marketing campaigns within a fast-paced agency environment
• Strong understanding of pharmaceutical regulations, MLR processes, and the evolving healthcare marketing landscape
• Demonstrated experience driving integrated campaign pull-through across social, digital, and broader omnichannel ecosystems