Responsibilities

• Set and advance the strategic vision for creator marketing , helping clients and internal teams navigate the evolving creator economy, emerging platforms, changing audience behaviors and new models for creator partnership.
• Serve as a senior strategic counselor to executive-level clients , advising on how creators can advance business, brand, reputation and communications objectives and identifying opportunities to increase the impact of creator investment.
• Lead creator strategy across a diverse portfolio of consumer-facing businesses, adapting approaches to different audiences, categories, customer journeys and business objectives.
• Bring a nuanced understanding of creator marketing within CPG and other high-frequency consumer categories , including the role creators can play in product discovery, cultural relevance, trial, consideration and brand affinity.
• Understand the unique considerations of creator marketing within financial services and other highly regulated or reputation-sensitive categories , balancing creative opportunity with appropriate attention to disclosure, brand safety, risk and stakeholder considerations.
• Lead the development of sophisticated creator strategies across large-scale and integrated client engagements, ensuring creator thinking is embedded across paid, earned, owned, social, creative and experiential programs.
• Advise clients on creator partnerships across a wide range of scopes, talent tiers, investment levels and deal structures, bringing expertise in designing programs that balance creative ambition, cultural relevance and measurable performance.
• Establish and maintain trusted relationships with senior clients, becoming a go-to advisor on the creator economy, social platforms, talent partnerships and broader shifts in culture and consumer behavior.
• Build and maintain senior-level relationships across the creator ecosystem, including creators, talent managers, agents, platforms, technology partners and other industry stakeholders.
• Drive innovation within Edelman’s creator marketing offering , identifying emerging opportunities, capabilities, technologies and partnership models that strengthen the firm's competitive advantage.

Requirements

• 10+ years of relevant experience in marketing, advertising, public relations, digital/social marketing, creator marketing, media, talent management or related fields.
• Significant experience working directly within the creator economy, including creator marketing, talent partnerships, talent management and/or comparable agency or brand-side roles, with demonstrated leadership of complex creator programs from strategy through execution and measurement.
• Demonstrated experience counseling senior clients and leading large, integrated marketing or communications engagements.
• Experience working with major consumer-facing brands, with demonstrated experience in CPG, financial services and/or similarly complex categories strongly preferred .
• Proven experience leading and developing teams, including managing senior-level talent and building high-performing, collaborative organizations.
• Bachelor’s degree or equivalent professional experience.

Preferred

• Deep expertise in social media, creators, content, digital culture and the broader creator economy, with a strong point of view on where the industry is headed.
• Experience developing creator strategies across multiple consumer verticals, with particular strength in CPG, food and beverage, financial services, or adjacent categories.
• Understanding of how creator marketing differs across high-frequency consumer purchases, considered purchases and service-based customer relationships.
• Experience operating in highly regulated, reputation-sensitive or complex brand environments , with an understanding of how regulatory, disclosure, legal and brand-safety considerations affect creator strategy and execution.
• Established network of senior relationships across creators, talent agencies and management companies, social platforms and other key players within the creator ecosystem.
• Extensive experience working across creator tiers—from emerging and micro creators through mid-tier, macro, celebrity and top-tier talent—and a sophisticated understanding of the strategic and commercial nuances associated with each.
• Proven ability to develop creator strategies that connect directly to client business and brand objectives and translate those strategies into compelling creative programs.
• Demonstrated ability to counsel senior and executive-level clients, navigate complex organizations and build trusted, long-term relationships.
• Strong commercial orientation with experience growing client relationships, expanding scopes of work and identifying new revenue opportunities.
• Experience using audience intelligence, cultural insights, performance data and measurement frameworks to inform strategy, optimize investment and demonstrate ROI.