Responsibilities

• Have active experience in Direct Response, performance media, streaming video and audio, general market media buying
• Build media plans across linear and/or streaming video where needed
• Implement media plans and strategies across different types of clients and goals
• Manage and maintain linear and/or streaming video and audio campaigns to ensure that goals and pacing are being met (budgetary, TRPs, impressions, CPO/CPL/ratio, CPP, CPM, etc.)
• Engage confidently with clients to discuss media topics surrounding linear and/or streaming video and audio, etc.
• Reallocate spending by station/network/publisher, as needed, and work closely with associates, buyers, directors, and other supervisors to proactively manage spending and pacing across media campaigns
• Negotiate and purchase high-quality, profitable buys across linear and/or streaming video and audio as needed
• Deep vendor expertise, including keeping track of current ratings trends, pricing fluctuations, programming content and changes, demographics of your vendor, available opportunities, makegoods, etc.
• Regularly communicate details about buys, stations clearances/options, marketplace updates, and research with other supervisors and Directors to help make good buying decisions
• Maintain media-buy clearances while meeting client goals; review pre- and post-logs to estimate clearances on a daily basis

Requirements

• Bachelor’s degree (B.A.) and 4+ years of progressive experience in planning and/or buying media
• 4+ years of experience in a media buying and planning role, both in linear and/or streaming video and audio (national DRTV experience (preferred but not required))
• Solid technical and negotiating skills
• Detail-oriented and accurate with numbers
• Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
• Proficient at problem-solving and brainstorming for thoughtful solutions
• Intermediate proficiency with Excel and other Microsoft Office applications
• Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS (preferred but not required)

Preferred

• national DRTV experience (preferred but not required)
• Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS (preferred but not required)
• Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)