Responsibilities

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control
• Client Budgets: Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
• Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Play a critical role in the development of media strategies & plans: Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
• Create and evaluate full-funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
• Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross-functional briefs.
• Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
• Craft POVs on key category, competitive, client, and media opportunities.

Requirements

• 3+ years of experience in media planning experience across media channels
• Previous team management experience is a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Detail-oriented with the ability to multi-task and manage competing priorities and deadlines; be able to identify and promote solutions
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrated ability to learn new propriety software and processes quickly and proficiently
• Strong communication skills, with ability to present to clients, maintain client correspondence and internal documentation
• Understanding of activation/negotiation team functions and the capabilities of each media channel to maximize the impact and components within each campaign

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.