Responsibilities

• Direct CRO Ownership: You will personally own CRO strategy, test design, and execution for one of our brands' end-to-end digital experience - PDP, checkout, subscription flows, post-purchase. This is hands-on work: you're in the tools, writing hypotheses, and driving tests yourself.
• Team Leadership Across the Portfolio: You'll manage and develop two Ecommerce Specialists who each own CRO for one of our other brands. You're responsible for the quality, rigor, and output of their testing programs - setting standards, coaching on test design, and reviewing their prioritization.
• Full-Funnel Testing Program: Across all brands, you set the prioritization framework and quality bar for the testing program, ensuring every test reinforces the broader growth funnel rather than one-off wins.
• Experimentation Rigor: Ensure tests across the portfolio are well-designed, statistically sound, and learning-oriented, prioritizing impact over velocity for its own sake. This applies to your own tests and to the tests your direct reports run - you're the rigor check for the whole program.
• Analytics and Reporting: Report on test results, win rates, and funnel performance trends for your own brand and rolled up across the portfolio, in a way that drives strategic growth decisions.
• AI-Enabled Workflows: Design how AI tooling improves site testing from variant generation to analysis to operational throughput. Tools shift quickly; we&aposre looking for someone who thinks in workflows and outcomes rather than specific platforms.

Requirements

• DTC CRO Experience: You've run high-volume site testing and growth programs at a DTC brand. You understand brand-level funnel dynamics, LP design, conversion drivers, and what good test design looks like.
• Player-coach mindset. You're equally comfortable doing the work yourself and leading a small team doing adjacent work. You don't see hands-on execution and team leadership as a trade-off.
• Strong Analytical Instincts: You're comfortable with funnel data, test statistics, and the difference between a real result and noise. You know how to design a test to produce a confident answer.
• Systems Thinking at the Program Level: You can build a brand testing program that scales, with clear prioritization, consistent quality, and learnings that compound.
• AI Fluency at the Workflow Level: You design AI-enabled workflows using whatever tools fit the job and evolve them as the tooling shifts.
• Cross-Functional Collaboration: You partner well with Growth, Performance Creative, and Development without creating unnecessary process overhead.
• 4–7 Years of Relevant Experience: Strong backgrounds include: CRO leads managing brand portfolios or dedicated DTC brands; Site optimization specialists from high-growth consumer companies; Growth marketing managers with deep testing backgrounds; Experience managing junior testers or analysts; Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.)

Preferred

• Experience in supplements, wellness, beauty, or consumer subscription businesses
• Familiarity with subscription DTC funnels
• Experience with the Shopify platform

Benefits

• Salary: $130,000 - $150,000
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside!
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