Responsibilities

• Own end-to-end planning and execution for our core industry events, including Groceryshop, NRF, NACS, FMI Midwinter, and other Retail/CPG/grocery and convenience-channel shows as our footprint evolves
• Manage the full event lifecycle: contracting, budget, booth strategy and design, sponsorship selection, staffing, shipping/logistics, on-site execution, and post-event wrap-up
• Partner with Sales leadership on pre-show account targeting, hosted meeting programs, and happy hour/VIP moments with priority retail banners and CPG accounts
• Build and manage pre-show, on-site, and post-show campaigns (email, LinkedIn, direct mail) that drive the right attendees to our booth and meetings
• Design and run customer appreciation moments (dinners, receptions, VIP experiences) that deepen relationships with named strategic accounts and support retention/expansion goals
• Support customer validation and advisory sessions in partnership with Customer Success and Product Marketing
• Conceive and produce virtual experiential events that go beyond the standard webinar format. E.g., a hosted virtual cooking class or wine-tasting paired with a short DemandTec presentation. Focus on building relationships with buying-committee personas (category managers, VP Merchandising, Trade Ops, Finance) in a lower-pressure, higher-memorability format
• Own our self-hosted webinar program (Zoom + HubSpot), from topic development with Product Marketing through registration, promotion, run-of-show, and follow-up sequencing
• Partner with Growth & Product Marketing to ensure every virtual event ladders into the active campaign arc, content calendar and product launch sequence
• Plan and execute smaller-format networking events (regional dinners, meetups, industry mixers) that build pipeline in target metro/account clusters between major tradeshows, but also as part of tradeshow strategy as appropriate

Requirements

• 5-10 years of experience in B2B events, field marketing, or experiential marketing, ideally at a SaaS or tech company selling into Retail, CPG, or grocery/convenience verticals
• A track record of running tradeshow programs (booth strategy through execution) and owning a webinar/virtual events program end-to-end
• Demonstrated ability to partner closely with Sales: setting joint goals, driving the right attendee lists, and being judged on pipeline outcomes, not just attendance counts
• Experience designing creative, non-standard virtual/in-person activations that go beyond format defaults
• Comfort owning a budget and vendor relationships (venues, booth/AV vendors, catering, printers, sponsorship contacts) and negotiating contracts
• Strong project management skills: you can run multiple events in flight simultaneously without dropping details
• Hands-on fluency with HubSpot (or comparable marketing automation/CRM) for campaign build, lead routing, and ROI reporting; Zoom for webinar production
• Excellent written and verbal communication; comfortable presenting event plans and post-event results to Sales leadership and the executive team
• Willingness to travel (~25%, event-dependent, including some evenings/weekends around show schedules)

Preferred

• Experience marketing into grocery, CPG, retail, or convenience-store audiences specifically
• Familiarity with account-based marketing (ABM) programs and named-account event targeting
• Experience with lead-capture/badge-scanning tools (e.g., Validar) and event tech stacks
• A portfolio of creative virtual event concepts you've produced

Benefits

• DemandTec offers a comprehensive benefits package including health, dental, and vision insurance, 401(k), paid time off, and professional development support.