Responsibilities

• Own our ecommerce and digital strategy along with the execution – hands on keyboard, working with agencies, and ultimately hiring a team in the future
• Own our DTC business end to end on Shopify — revenue, margin, conversion, AOV, and subscription — from strategy through execution
• Own Amazon end to end — catalog, content, retail media, reviews, and profitability — working hand in hand with our Amazon partners to grow rank and share
• Stand up and scale TikTok Shop as a first-class channel, from catalog and creator/affiliate programs to live and shoppable content
• Launch and scale our paid acquisition across Meta and TikTok (and beyond — Google, YouTube, Amazon Ads, and emerging platforms), owning blended efficiency: CAC, MER/ROAS, payback, and LTV
• Own email, SMS, and subscription in Klaviyo, building the lifecycle that turns first-time buyers into loyal, high-value customers
• Own the onsite experience — merchandising, CRO, UX, and the app/tech stack — so the site converts, but also feels like a premium lifestyle brand
• Direct our internal Social & Creative pod so content ladders up to commerce goals, and partner with them on performance creative and a steady testing engine
• Manage our external agencies and vendors across Amazon, retention, shopper marketing, influencer, and paid — holding them to targets and getting the most out of every partner
• Partner with sales and retail on shopper marketing so our digital and retail motions reinforce each other, not compete

Requirements

• 6+ years in ecommerce, DTC, and/or digital growth, ideally at omnichannel consumer brands (CPG, food & beverage, or lifestyle)
• A track record of taking a brand from early stage to scale — you've been in the room when a business went from scrappy to real, and you know which levers matter at each stage
• Hands-on command of the core stack: Amazon Seller/Vendor Central, Shopify, TikTok Shop, Klaviyo, and the analytics to tie it together
• You've personally built and run paid programs on Meta and TikTok ads — not just managed an agency that did
• Fluency in the unit economics of a DTC/omnichannel business: contribution margin, CAC, LTV, MER, payback, and how they trade off
• Proven ability to manage agencies and vendors and get more out of them than they&aposd give on autopilot
• A GM mindset — you think in P&L, prioritize ruthlessly, and are as comfortable setting strategy as executing it
• A self-starter who takes ownership and thrives in ambiguity, moving without waiting for direction

Preferred

• Experience in beverage, hydration, or another high-velocity CPG category that is focused on retail, but wanting to grow their online presence and ecomm sales
• Retail and shopper marketing exposure alongside DTC
• Experience building and leading a team, and hiring your first few reports
• Influencer and creator program experience