Responsibilities

• As an intern, you will be assigned a project designed to stretch your analytical and strategic thinking . Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor .
• TRANSFORM DATA TO INSIGHTS: Dive into brand, industry, and consumer data to identify business issues and opportunities. Learn how to use multiple data sources (including tools such as IRI, Numerator, and YouGov) to uncover actionable insights and develop evidence-backed strategic recommendations; and thrive with support from your Data Buddy, a dedicated resource for you throughout the program.
• GENERATE FUEL FOR GROWTH: Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.
• CHAMPION CONSUMER OBSESSED BRAND BUILDING: Develop your understanding of the consumer: who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.
• SHAPE BRAND STRATEGY: Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life. Gain exposure to annual brand planning, budgeting processes, strategic frameworks and cross-functional brand alignment under the guidance of your Project Lead.
• AMPLIFY IMPACT WITH CROSS-FUNCTIONAL COLLABORATION: Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.
• PRESENT TO MARKETING LEADERSHIP: Deliver a 25–30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.

Requirements

• Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship)
• 3–6 years of full-time, post-undergraduate professional experience
• Strong analytical aptitude — able to work with data and translate findings into stories and strategic action
• Proficiency  in Excel and PowerPoint
• Ability to manage multiple priorities in a cross-functional, fast-paced environment

Preferred

• Marketing concentration is not  required  but is a plus
• CPG, beverage, or brand marketing experience is a plus
• Experience with syndicated marketing research databases (e.g.,  Circana /IRI, Numerator, YouGov, Mintel) is a plus