Responsibilities

• Learn and use web applications for calendaring and social media management (primarily Outlook and Sprout Social).
• Generate copy for captions on various platforms.
• Create, present, and schedule campaigns for promotion of CAM events using content generated by departments and/or the marketing team.
• Create, present, and schedule campaigns that encourage engagement from current/prospective students and other followers.
• Write copy for mass emails, newsletters, and general email communications for the College of Arts & Media.
• Draft clear, concise web copy for basic news and highlight stories to be published on CAM websites and platforms.
• Contact SHSU students, faculty, staff, and alumni to generate content.
• Check for comments/direct messages on each platform and reply accordingly every day.
• Have strong attention to detail, stay organized and meet deadlines.
• Stay up to date with social media trends applicable to higher education.