Strategy and Operations Analyst, YouTube Ads GTM

Los Angeles, CA (On-site)

$124K/yr – $178K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the GTM and strategy signal for YouTube Ads across users, partners, and creators, with impact across experiments, comms, and cross-functional roadmaps.

  • Growth & GTM Strategy: Own hypothesis-driven direction for product adoption and monetization streams across audiences.
  • Execution & Validation: Build GTM plans, produce comms, and lead trusted tester programs and experiments.

Job Description

Own YouTube Ads GTM strategy with cross-functional impact across users, partners, and creators.

  • Drive hypothesis-driven business strategy for YouTube products across users, partners, and creators.
  • Develop GTM plans, execute communication documents, and lead experiments/trusted tester programs.
  • Establish operational excellence by setting and tracking Objectives and Key Results (OKRs) and driving annual business planning.
  • Gather market intelligence and conduct analyses and modeling to develop insights and SQL-based dashboards.
  • Build actionable plans and roadmaps and align cross-functional stakeholders to drive successful implementation of change initiatives.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37