Responsibilities

• Lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream
• Provide strategic input and optimization direction across paid, social, owned, and emerging channels
• Work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement
• Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements
• Cross-Channel Strategy & Optimization — provide strategic input and optimization direction across broader channel mix
• Develop content and channel testing frameworks that allow the studio to learn faster, optimize more efficiently, and prove creative effectiveness across all formats
• Lead brand and audience insight work for the institutions to prioritize messaging and approach opportunities
• Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations
• Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and forward-looking channel recommendations to senior client stakeholders
• Account-Wide Strategic Leadership — serve as the studio's primary strategic voice and ensure strategy is embedded in briefing, production, and review

Requirements

• Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one
• Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential
• Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to develop testing and optimization frameworks across the mix
• An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious, looking for clear career pathways; adult learners and working professionals are now central growth strategies; persistent healthcare workforce shortages drive demand for specialized programs
• Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction
• Experience working with data and analytics teams to build measurement frameworks and performance dashboards
• Confident communicator and presenter; able to articulate strategic thinking clearly to senior marketing stakeholders
• A proactive, insider mindset: you don't wait for briefs — you anticipate needs, surface opportunities, and bring the studio's strategic thinking to the table before it's asked for
• Collaborative working style with the ability to coordinate effectively across creative, CRM, delivery, and client teams in a distributed, multi-location studio
• Gen AI & Agentic Thinking
• Strategic command of the studio's three core platforms: OMG, Pencil, and Share of Model
• Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to all outputs
• Ability to leverage Pencil's direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time — with every asset scored, tracked, and fed back into the next brief; this is the intelligence layer most agencies don't have

Preferred

• Experience with AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to all outputs
• An understanding of the higher education landscape is a meaningful differentiator

Benefits

• We support flexible working and are open to different arrangements.
• We offer reasonable adjustments throughout the process.