Responsibilities

• Identify and articulate business and marketing objectives, critical barriers to growth, and the strategic tasks required to overcome them.
• Translate complex business challenges into clear, actionable strategic direction that informs ideas, communications, and activation.
• Develop bespoke integrated strategic frameworks defining when, where, and how brands should engage consumers and shoppers for maximum impact.
• Lead strategy across the client ecosystem, including paid, owned, and earned channels, ensuring a connected consumer and commerce journey.
• Partner with Data Strategy to uncover consumer, shopper, category, cultural, and marketplace insights that inform growth opportunities and behavior change.
• Lead and collaborate with Integrated Account Teams to align creative, media, retail, data, commerce, and account partners around a unified strategy and shared KPIs.
• Act as a senior strategic advisor to clients, bringing a strong point of view and connecting strategy to measurable business outcomes.
• Generate strategic thought starters and culturally relevant ideas that can earn attention and create meaningful consumer engagement.
• Develop and champion strategic platforms that inspire breakthrough creative and integrated activation.
• Lead the development of clear, inspiring briefs across creative, media, retail, commerce, and other agency disciplines.

Requirements

• 10+ years of experience in strategy, planning, integrated marketing, advertising, media, shopper marketing, commerce, or a related discipline.
• Bachelors degree
• Proven experience developing integrated strategies across brand, creative, media, commerce, shopper, retail, and data.
• Strong understanding of consumer and shopper behavior, customer/retailer dynamics, and the path to purchase.
• Demonstrated ability to translate business objectives and complex data into clear strategic frameworks, actionable insights, and compelling briefs.
• Experience working within an integrated agency environment and collaborating across multiple disciplines and agency partners.
• Strong understanding of media strategy and channel planning, including digital, social, retail media, and emerging channels.
• Experience developing strategies that connect brand building with commerce and business growth.
• Familiarity with consumer, shopper, retail, cultural, and media research tools such as MRI-Simmons, Mintel, YPulse, Infegy, Kantar Retail IQ, and Circana.
• Demonstrated ability to influence and collaborate with senior clients and cross-functional leadership teams.

Benefits

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....