Responsibilities

• Strategic Planning: Design long-term marketing plans that match business goals, target specific audiences, and outline campaign calendars
• Team Leadership: Guide and mentor marketing managers and specialists, fostering collaboration across departments
• Budget Management: Allocate funds across different channels (digital, print, social) and track return on investment (ROI)
• Data and Performance Tracking: Analyze consumer data, market trends, and campaign results to adjust tactics and improve performance
• Brand Oversight: Protect and shape the voice, positioning, and public image of the company
• Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive funding
• Conduct meetings regularly to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Other duties and responsibilities as assigned

Requirements

• Bachelor’s Degree in Marketing, or currently pursuing
• 8-15 years experience in one or more of the following areas; Marketing management, Graphic design, digital marketing, content development, public relations
• Proficient in Google Suite (Gmail, Docs, Sheets, Slides, etc.)
• Excellent communication skills, both written and verbal
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
• Ability to lead groups and be decisive
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organization in order to meet strict deadlines
• Ability to recognize trends and stay ahead of them
• Proficient with analysis and design software

Benefits

• Shape marketing strategy and own digital presence
• Gain valuable experience in nonprofit marketing development
• Make a meaningful impact on the lives of underserved communities
• Increase your networking opportunities and collaborate with a knowledgeable Team
• Boost your untapped potential and master new skills
• Level up your resume and outshine other candidates for new roles and promotions
• Flexible scheduling and exciting projects
• Make a difference from the comfort of your home