Responsibilities

• Opportunity Identification & Prioritization
• Proactive Account Sourcing: Use reporting tools (Hex or similar BI/data tools) to analyze usage, performance, and GMV data across the Loyalty & Marketing customer base and identify accounts with the greatest opportunity for improved adoption and revenue lift.
• Prioritization: Continuously triage and rank opportunities so your time — and your Customer Success and Account Management partners' time — is focused on the accounts with the most upside.
• Customer Marketing Strategy & Enablement
• Consultative Diagnosis: Review each account's customer data, demographics, local market trends, competitive landscape, and state-specific regulations to shape a tailored marketing strategy.
• Campaign Strategy: Advise customers on what campaigns to run, who to target, when to run them, and how to use SMS, MMS, and email effectively together as part of a cohesive strategy.
• Hands-On Technical Enablement: Go beyond high-level advice — directly help customers configure the platform, build campaigns, and set up workflows correctly so they can execute their strategy without friction.
• Loyalty Program Optimization: Bring a strong point of view on what makes retail loyalty programs successful, and help customers structure programs that build repeat, lifetime customers.
• Playbook Development: Build SOPs and marketing playbooks tailored to each customer, so they have a durable, repeatable process to run independently once you hand off.
• Performance Reviews: Stay engaged with customers post-launch, reviewing campaign and adoption performance and iterating on strategy until results are clearly improving.

Requirements

• 2-4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting — B2B SaaS, martech, or customer success experience is a plus.
• Hands-on experience using a marketing technology platform to manage and run SMS, MMS, and email campaigns — you should be comfortable working directly inside a platform (building campaigns, segmentation, workflows), not just advising from the outside.
• A solid understanding of data-driven marketing and general marketing optimization best practices — segmentation, targeting, campaign timing/cadence, and performance measurement.
• Familiarity with retail loyalty programs and what separates a sophisticated, high-performing program from a basic one.
• Comfort working with data and reporting tools to independently identify trends and prioritize opportunities (e.g., Hex, Looker, Tableau, or similar).
• Strong consultative instincts — comfortable reviewing a customer's data and market context and translating it into a clear, actionable strategy.

Preferred

• Have prior experience running marketing campaigns for cannabis retail operators.
• Have deeper product/functional experience specifically with Dutchie's Loyalty & Marketing product.
• Have experience building or scaling SOPs/playbooks for customer-facing teams.

Benefits

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days