Responsibilities

• Generate the Idea Develop distinctive campaign ideas and creative approaches that capture what makes each film special, connect with its audience, and create conversation around the release.
• Bring Everyone Around It Turn strategy into clear, compelling creative briefs and confidently present campaign concepts and materials to filmmakers, talent, senior leadership, agencies, and other creative partners.
• Own the day-to-day creative marketing strategy for assigned films from acquisition through release, in partnership with the President and EVP of Marketing.
• Lead the development of AV marketing assets, including trailers, teasers, promotional videos, digital AV, and other campaign content that captures the distinct voice of each film.
• Provide creative direction and quality control across key art, digital, social, theatrical, and promotional materials.
• Develop a strong creative point of view for each campaign and ensure that it carries consistently across every audience touchpoint.
• Evaluate creative work critically and provide clear, actionable feedback to internal teams, agencies, editors, designers, and other creative partners.
• Translate high-level positioning, audience, and brand strategy into actionable campaign ideas, creative briefs, and deliverables.
• Develop and execute marketing strategies for assigned theatrical and VOD/SVOD releases in alignment with the overall direction of the President and EVP of Marketing.
• Identify opportunities for films to break through culturally and connect authentically with target audiences.

Requirements

• 8+ years of experience in creative marketing, film marketing, or a related field, with prior experience managing a team
• A deep passion for film marketing and entertainment; strategic, curious, and resourceful, with a drive to push creative boundaries
• Demonstrated expertise developing trailers, key art, and AV/digital campaign creative for theatrical and streaming releases
• Proven track record leading complex, multi-vendor production workflows at scale, with strong creative instincts and a clear POV to develop, articulate, and defend ideas that raise the bar
• Experience building and maintaining partnerships with agencies, talent, and other external creative partners
• Comfortable working cross-departmentally with Production, Post, Digital Distribution, Legal, PR, and Theatrical Distribution
• Skilled with tools like Adobe Creative Suite, Google Suite, and project management platforms (e.g. Airtable, Asana)

Benefits

• Enjoy comprehensive Health Care coverage that includes medical, dental, and vision plans to keep you and your family healthy and worry-free.
• Plan confidently for the future with our flexible Retirement Savings options like 401k and Roth IRA, tailored to help you build lasting security.
• Gain peace of mind through our Life Insurance offerings, featuring both Basic and Voluntary coverage, including AD&D protection.
• We offer unlimited vacation, generous sick days, public holidays, and an annual winter break closure because rest is part of doing good work.
• Support your loved ones with compassionate Family Leave options, encompassing Parental and Caregiver Leaves designed to meet your needs.
• Prioritize your wellness with access to our comprehensive Wellness Programs and resources that foster a healthy, balanced lifestyle.