Responsibilities

• Generate the Idea Develop distinctive campaign ideas and creative approaches that capture what makes each film special, connect with its audience, and create conversation around the release.
• Bring Everyone Around It Turn strategy into clear, compelling creative briefs and confidently present campaign concepts and materials to filmmakers, talent, senior leadership, agencies, and other creative partners.
• Own the day-to-day creative marketing strategy for assigned films from acquisition through release, in partnership with the President and EVP of Marketing.
• Lead the development of AV marketing assets, including trailers, teasers, promotional videos, digital AV, and other campaign content that captures the distinct voice of each film.
• Provide creative direction and quality control across key art, digital, social, theatrical, and promotional materials.
• Develop a strong creative point of view for each campaign and ensure that it carries consistently across every audience touchpoint.
• Evaluate creative work critically and provide clear, actionable feedback to internal teams, agencies, editors, designers, and other creative partners.
• Translate high-level positioning, audience, and brand strategy into actionable campaign ideas, creative briefs, and deliverables.
• Develop and execute marketing strategies for assigned theatrical and VOD/SVOD releases in alignment with the overall direction of the President of Digital Distribution and Marketing leads.
• Identify opportunities for films to break through culturally and connect authentically with target audiences.

Requirements

• 8+ years of experience in film or entertainment marketing, with significant experience developing creative campaigns for theatrical releases and experience managing and developing a team
• Exceptional creative taste and strong film marketing instincts, with the ability to identify what makes a film distinctive and translate that into an original, compelling campaign
• Demonstrated expertise developing trailers, teasers, key art, AV, digital, and social campaign creative across theatrical and streaming releases
• A strong understanding of audiences and culture, with the ability to connect positioning and audience insights to creative ideas that generate conversation and drive discovery
• A proven ability to develop, articulate, present, and defend a creative point of view, while incorporating feedback from filmmakers, talent, senior leadership, and other stakeholders
• Experience leading complex creative campaigns and multi-vendor production workflows from concept through delivery, with the judgment to maintain creative quality while managing budgets, timelines, and competing priorities
• Strong relationships with, or experience identifying and managing creative agencies, editors, designers, filmmakers, talent representatives, creators, and other external creative partners
• The ability to move comfortably between big-picture creative strategy and hands-on execution, whether brainstorming a campaign idea, giving notes on a trailer cut, reviewing key art, writing a creative brief, or troubleshooting a production challenge
• A highly collaborative working style and experience partnering cross-functionally with teams including Production, Post, Digital, Distribution, Legal/Business Affairs, Publicity, and Theatrical Distribution
• Deep curiosity about film, audiences, culture, social platforms, and the evolving ways people discover and engage with entertainment

Benefits

• Enjoy comprehensive Health Care coverage that includes medical, dental, and vision plans to keep you and your family healthy and worry-free.
• Plan confidently for the future with our flexible Retirement Savings options like 401k and Roth IRA, tailored to help you build lasting security.
• Gain peace of mind through our Life Insurance offerings, featuring both Basic and Voluntary coverage, including AD&D protection.
• We offer unlimited vacation, generous sick days, public holidays, and an annual winter break closure because rest is part of doing good work.
• Support your loved ones with compassionate Family Leave options, encompassing Parental and Caregiver Leaves designed to meet your needs.
• Prioritize your wellness with access to our comprehensive Wellness Programs and resources that foster a healthy, balanced lifestyle.