Manager, Direct Response Strategy

Lanham, MD (Remote)

$75K/yr – $85K/yrManager3+ years expFull time

Posted 2 hrs ago

Job Summary

Own and lead end-to-end direct mail fundraising programs, from planning and audience strategy to execution, analysis, and client collaboration across multiple teams and budgets.

  • Drive program planning, audience development, and performance reporting.
  • Coordinate with Strategy, Data & Analytics, and client teams to optimize campaigns and resources.
  • Develop annual fundraising plans and budgets to achieve short- and long-term goals.

Job Description

Responsibilities

  • Interface with the account team and client to understand the client's overall goals, objectives, and requirements.
  • Prepare campaign implementation Program Plans that outline all relevant details of the campaign for planning and execution of direct mail campaigns. This includes contributing to campaign planning documents, including concept memos or client-specific documents that may be required for future efforts.
  • Work with Strategy VP and/or Directors and list broker(s) to create audiences for acquisition campaigns.
  • Work with Client Success and Operations to ensure that marketing strategies are effectively executed.
  • Interface with Moore stakeholders and external partners to include cager, database vendor, list broker, co-ops, modelers, digital partners, copy writers and other resources as necessary.
  • Track and analyze ongoing programs, evaluate return on investment of all programs, and make recommendations for using learnings in future audiences or campaigns.
  • Work with the Data and Analytics team to ensure that campaign reports are accurate and timely.
  • Develop and propose new and innovative approaches to offer, expand, or improve current practices.
  • Prepare an annual direct mail fundraising plan for the client to identify what short- and long-term goals need to be met and how to meet them.
  • Develop short-term strategic plans designed to ensure client satisfaction by identifying opportunities and offering creative and timely solutions.

Requirements

  • College or university certificate.
  • Three or more years’ direct response fundraising experience with nonprofit clients, with a focus on direct mail.
  • Strong communication skills.
  • Solid understanding of direct response fundraising strategies and tactics; direct mail experience is critical.
  • Intellectually curious.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  • Ability to adapt to frequent change and prioritize frequently shifting opportunities.
  • Strong attention to detail and organizational skills a must.
  • Analytical skills.
  • High-level proficiency with Microsoft Teams, Word, Excel, and PowerPoint.

Benefits

  • Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Founded in 2011
Lanham, Maryland, USA
1.4K employees (337 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Moore salaries

Marketing Team

Marketing Team Size
227 (16% of company)
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Manager, Direct Response Strategy

Moore · Lanham, MD · Remote