Responsibilities

• Create direct mail that gets homeowners to respond: the copy, the offer and the design, in Canva or similar. Response is the goal, not pretty.
• Own results for every client: response rate, cost per lead, cost per booked job and ROI. Know the unit economics cold, like when a $3 handwritten piece beats a 60¢ saturation piece.
• Run A/B tests, especially in saturated markets where everyone mails the same letter.
• Add touchpoints beyond the mailer: SMS, ringless voicemail, follow-up mail and landing pages.
• Join calls with our biggest clients. Explain the strategy and hold your ground when they push back, even with their head of marketing.
• Train our Client Success team to think like marketers, with short videos for the team and for clients.
• Spec the dashboards and reports our tech team builds for you, and bring ideas to our own marketing team.
• Check in weekly with fulfillment so every order goes out right and on time.

Requirements

• 18+ months at one company or client, managing $500K+ in creative direct-response ad spend
• $1M+ in lifetime ad spend managed
• Lead generation experience for US home service companies
• Specific examples of lowering cost per lead or improving a funnel, with the numbers
• Deep, daily AI use: you build and track campaigns, dashboards and research with it
• Strong people skills: confident on a client call, on video and on your feet

Preferred

• Direct mail experience
• Static ad design in Canva or similar
• AI content tools for images, video and landing pages, like Higgsfield

Benefits

• Work from Anywhere in the US (& feel free to travel).
• Health allowance to spend on the plan you choose
• Monthly wellness benefit
• Home office allowance
• 12 Company Holidays & 3 weeks of paid leave a year