Responsibilities

• Plan and execute paid media programs including search, LinkedIn, and programmatic/display within budgets and priorities set by the VP of Digital, partnering with agencies on execution and performance
• Build and own the reporting infrastructure for digital and content performance, running standing forums (e.g., a quarterly content performance review) end-to-end and assembling the analysis for higher-level updates the VP will build out and present
• Partner with the VP of Digital to manage the marketing funnel, from paid and organic acquisition through CRM nurture, identifying friction points and conversion opportunities at each stage
• Partner closely with the web/CRO team (fellow members of the digital org) to surface performance insights that inform their testing roadmap, without owning the tests themselves
• Support ABM and customer marketing initiatives in partnership with the teams that own those motions
• Act as a strategic thought partner to the VP of Digital and Head of Web Strategy in shaping overall digital and web strategy
• Field ad hoc and recurring performance questions from across the marketing org, translating raw data into clear, actionable insight

Requirements

• 5-8 years of in-house B2B marketing experience, ideally at a mid-stage startup (Series B/C or later) that has moved beyond early-stage experimentation into disciplined, scalable growth
• Hands-on expertise in paid search (Google Ads) and LinkedIn advertising; familiarity with programmatic or other paid channels is a strong plus
• Strong command of marketing analytics tools and CRM platforms (HubSpot preferred, but experience with any major CRM is welcome)
• Solid understanding of the full marketing funnel, from acquisition through nurture to sales handoff
• A "T-shaped" skill set; deep in paid media, but conversant enough across web/CRO, content performance, and CRM/lifecycle to move fluidly between them and collaborate effectively with specialists in each
• Experience managing day-to-day agency execution, with the judgment to flag issues and opportunities up rather than make budget calls independently
• Comfort managing multi-region campaigns run centrally in English, without needing localization experience
• A track record of turning data into a clear narrative for non-technical stakeholders and executives
• Comfort operating with a high degree of autonomy, picking up and running with projects that a leader has already framed