Strategy Director

Responsibilities

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
• Identify the "real” problem of every business and brand challenge, quickly assessing and defining the “why” and “how” of every brief
• Expertly guide brand positioning and inform messaging and channel strategy
• Lead day-to-day client and project engagements across key accounts
• Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
• Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
• Oversee the output of junior team members to ensure it meets client goals and business objectives
• Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights

Requirements

• 6+ years of relevant experience in a role focusing on strategy and brand development
• A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
• Passion for insights, innovation, and growing client and agency relationships
• Experience culling insights and designing consumer research studies
• Clear and persuasive communication skills with a knack for storytelling
• Self-motivated and able to thrive in a fast-paced and self-directed environment
• A deep pursuit and passion for something that informs your perspective on culture
• Excellent quantitative and research skills and proven data interpretation capabilities
• Exceptional verbal and written communication skills
• Have a curious mind and a passion for understanding what drives consumers & culture

Preferred

• Proven ability to think creatively about insight discovery, development, and application
• A vetted track record collaborating with cross-functional teams
• Has led design and execution of quantitative and/or qualitative research methodologies
• Considerable grasp of the digital and social media ecosystem
• Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies