Responsibilities

• Lead the development of brand, communications, and go-to-market strategies across key client accounts.
• Partner with clients to identify growth opportunities and solve complex business challenges through strategic marketing solutions.
• Develop brand and product positionings, messaging frameworks, audience strategies, and value propositions.
• Guide strategic planning efforts from insight development through activation, optimization, and measurement.
• Champion innovative thinking and strategic frameworks that strengthen business performance and brand relevance.
• Serve as the voice of the consumer by leveraging research, data, and audience insights to inform strategic recommendations.
• Conduct market assessments, audience segmentation, competitive analyses, and category landscape reviews.
• Identify emerging cultural, consumer, and industry trends that create opportunities for brands to connect with audiences.
• Work hand in hand with marketing science team to recommend research methodologies, craft guides, help facilitate research, and shape takeaways.
• Translate insights into compelling strategic narratives that inspire creative development and innovation.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Advertising, Psychology, or a related field.
• 8+ years of experience in brand strategy, communications planning, account planning, brand planning, product marketing, or a related strategic discipline.
• Agency experience strongly preferred.
• Demonstrated success developing brand positioning, messaging frameworks, customer journeys, and integrated communications strategies.
• Proven ability to influence senior stakeholders and lead strategic conversations with confidence.
• Core Competencies: Deep understanding of consumer behavior, audience insights, research, business and market dynamics.
• Core Competencies: Strong analytical skills with the ability to synthesize data, research, and business objectives into clear strategic recommendations.
• Core Competencies: Expertise in omnichannel marketing.
• Core Competencies: Exceptional storytelling, presentation, and facilitation skills.
• Core Competencies: Strong problem-solving and critical-thinking abilities.