Responsibilities

• Manage day to day creative strategy, direction and execution around all core projects and client programs.
• Collaborate with Senior Account and Creative leadership to deliver and streamline strategic vision through to execution with creative delivery across our portfolio.
• Embrace the role of thought leader, owning every room (virtual or physical), being a true partner to every client team as an industry persona and Barrows senior leader
• Communicate strategic visions to clients; help clients socialize strategy to their greater organization
• Navigate, research and distill brand, consumer, shopper and category data to infer critical and actionable insights that dictate strategic vision
• Exhibit a deep understanding of the US retail landscape inclusive and nationwide channel variation with nuanced knowledge around top retailers in the marketplace
• Own the development of data and insight-driven strategic objectives and creative conceptualization and execution
• Serve as lead copywriter with excellent creative and copywriting skills and experience writing consumer-facing copy focused on the sell
• Collaborate, and inspire inter-agency partners, bringing a deep understanding of end-to-end strategy from ATL to BTL, ensuring Barrows is driving shelf-back programming and ideas where possible
• Spearhead and engage in pitches, business development, and regular presentations to clients

Requirements

• 8+ years of agency and/or strategy experience in brand, trade or shopper marketing or category management/sales
• Superior storytelling ability with excellent presentation and copywriting skills
• Experience developing category or retailer led BTL programming, retail strategy, and shopper journeys strongly preferred
• Creative thinker with objective lens on varying consumer and shopper segments
• Bring forth a passion for the psychology behind how and why shoppers make purchase decisions
• Exhibit a deep understanding of the US retail landscape, inclusive of channel variation and top retailers in the marketplace
• Shopper experience and holistic 360-degree planning preferred
• Ability to adapt to changing priorities, while working quickly against short deadlines
• Ability to work in the office 3 days a week.

Benefits

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....