Director, Destination Strategy

USA (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 21 hrs ago

Job Summary

Own and drive the strategic direction for key destination clients, translating insights into clear, actionable recommendations and guiding cross-functional teams to deliver integrated strategies.

  • Lead strategic initiatives and serve as trusted advisor to senior-level clients.
  • Coordinate travel and engagements to meet partners and support business development.

Job Description

Responsibilities

  • Lead strategic direction for key destination clients, aligning brand, audience, marketing, and business objectives.
  • Develop destination and brand strategies informed by consumer insights, traveler behavior, research, market intelligence, and industry trends.
  • Serve as a trusted strategic partner to senior-level clients, translating complex challenges into clear, actionable recommendations.
  • Lead strategic presentations, workshops, stakeholder conversations, creative briefs, proposals, and new business pitches.
  • Build and strengthen long-term client relationships while identifying opportunities for renewals, account growth, and new partnerships.
  • Collaborate with Account, Creative, Media, Data & Insights, and other agency teams to bring integrated strategies to life.
  • Guide and mentor strategists and cross-functional teams, helping strengthen strategic thinking and the quality of work across the agency.
  • Represent KHM at tourism industry events, conferences, client meetings, and business development opportunities.
  • Travel approximately 1-2 weeks per month to meet with partners, attend industry events, and support business development.

Requirements

  • 8+ years of experience in strategy, destination marketing, brand strategy, account planning, marketing, consulting, or a related field.
  • Experience in tourism, destination marketing, travel, hospitality, or a related industry strongly preferred.
  • Demonstrated experience leading strategic initiatives and serving as a trusted advisor to senior-level clients.
  • Strong understanding of brand strategy, consumer behavior, audience insights, research, and integrated marketing.
  • Proven ability to turn research, data, and complex business challenges into clear strategic recommendations.
  • Strong presentation, storytelling, writing, facilitation, and relationship-building skills.
  • Experience collaborating across disciplines and mentoring or leading strategists and cross-functional teams.
  • Strong business acumen with the ability to identify opportunities for client, account, and business growth.
  • Curious, collaborative, adaptable, and comfortable working in a fast-moving agency environment.
  • Willingness and ability to travel approximately 1-2 weeks per month .

Benefits

  • - Competitive compensation.
  • - Medical, dental, vision, and additional benefits to support you and your family.
  • - 401(k) with Traditional and Roth options, plus a company match.
  • - Flexible PTO and paid holidays.
  • - The tools and technology you need to do your best work.
  • - A supportive team that's invested in your success.
  • - Opportunities to grow through mentorship, professional development, and meaningful new challenges.
  • - A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.
  • - The chance to make an impact, contribute your unique perspective, and help shape great work.
  • - A workplace that values who you are, the ideas you share, and your potential to grow.

Marketing Team

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Director, Destination Strategy

Karsh Hagan Madden · USA · Remote