Responsibilities

• Set the Fashion & RTW Marketing Strategy
• Develop the annual and seasonal marketing strategy for Fashion & RTW, establishing clear business objectives, customer priorities, strategic territories and measures of success.
• Translate merchandising strategies, customer insights, market trends and competitive intelligence into actionable marketing opportunities.
• Identify the biggest opportunities to drive traffic, engagement, conversion and category growth across Fashion & RTW.
• Establish clear strategic priorities and ensure the organization is focused on the moments and stories that matter most.
• Build Macy’s authority as a destination for fashion discovery, trends and style inspiration.
• Lead Seasonal & Campaign Strategy
• Own the development of integrated seasonal strategies and campaign briefs across Fashion & RTW.
• Connect major fashion moments, promotional events, content and experiences into a cohesive customer journey.
• Define the role of each marketing channel—including media, creative, social, digital, CRM, stores, PR and partnerships—to ensure messaging and investment work together.

Requirements

• - 10-plus years of experience in marketing strategy, brand marketing, retail marketing, fashion marketing or a related discipline.
• - This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• - Able to work a flexible schedule based on department and company needs.

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Some additional benefits we offer include:
• - Merchandise discounts
• - Performance-based incentives
• - Annual merit review
• - Employee Assistance Program with mental health counseling and legal/financial advice
• - Tuition reimbursement
• Access the full menu of benefits offerings here .