Responsibilities

• Leading the strategy and planning efforts that guide the development of experiential and event marketing programs for our clients and potential clients.
• Building and nurturing strong trusted relationships with creative, account, and client teams to ensure ongoing client retention and advancement.
• Working closely with Account Management and Creative leads to drive success and growth in both existing client accounts and in pursuing new business opportunities.
• Implementing and championing strategy and planning best practices on assigned client and new business accounts, covering research, planning, account planning, strategy, and analytics.
• Ensuring that the GPJ strategy process is adhered to by all involved in the development of experiential marketing solutions, and communicating this process clearly to both internal and external audiences.
• Crafting concise briefs that package objectives, target audiences, key insights, program requirements, and success measures.
• Leading productive ideation sessions, writing briefs, facilitating brainstorming, and participating in concepting sessions.
• Reviewing, analyzing, and providing recommendations to clients regarding their portfolio of events to align optimally with their annual event marketing plans.
• Designing comprehensive, audience-centric strategies that incorporate physical, digital, social, and mobile channels when appropriate, aiming to create powerful 360º experiences.
• Proactively exploring new experience strategies, technology-enabled engagements, and industry best practices to offer valuable counsel to clients and internal teams.

Requirements

• Undergraduate degree is required
• 10-12 year’s client/agency experience in a related role
• Ability to travel 25%
• Strong leadership skills
• Strong written and oral communications
• Strong presentation skills
• Interpersonal communications and listening skills
• Proven client management/interaction skills
• Proficient in use of Windows environment (Outlook, Microsoft Word, Excel, Power Point,) and other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.).
• Knowledge of and experience in using research tools and methodologies.

Preferred

• Graduate degree in business, marketing or communications is preferred
• Experience in experiential marketing, strategy, planning, marketing, digital marketing and/or advertising. is preferred
• Experience in digital, social and mobile technologies, strategies and tactics. is preferred

Benefits

• You read that “employee-owned” part, right? You heard us correctly. You work hard, she works hard, we all work hard… we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest. We thought you would want to know that. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), and our low contribution healthcare option. But we are getting ahead of ourselves here, let’s talk about this exciting opportunity first and we can fill you in on our perks & benefits later.