FMCG Strategic Marketing Senior Manager

Hudson, WI (Hybrid)

Salary Not AvailableSenior Level10+ years exp

Posted 9 hrs ago

Job Description

Responsibilities

  • Manage the development and support implementation of the annual development and implementation of the five-year strategic plan for Regulated Consumer Products (RCP) in collaboration with RCP business unit leaders, Sales leadership and Marketing colleagues.
  • Partner with business unit, Marketing and Sales leaders to develop and execute strategic programs, account-specific messaging and sales enablement tools that communicate Phillips Medisize's differentiated value for priority accounts and growth markets.
  • Develop and maintain RCP market insights by using primary and secondary research to assess market dynamics, customer needs and competitive activity; synthesize findings into actionable insights for strategic and commercial decisions.
  • Partner with the business unit leader and sales leadership to support account planning, represent BU priorities and translate market needs into actionable commercial and marketing initiatives.
  • Develop value and maintain value propositions for the FMCG markets the RCP BU serves.
  • Create and maintain buyer personas and customer journeys to guide integrated marketing campaigns.
  • Lead the development, execution and measurement of integrated marketing communications plans and sales enablement tools, including messaging, content development and deployment across relevant digital channels.
  • Dotted line report to the IMC Director to ensure all downstream marketing programs and tools align with brand priorities.
  • Based on performance and opportunity, may in the future contribute to M&A assessments in collaboration with BU leadership, subject matter experts and Molex Corporate Development team.
  • Travel up to 30% for internal meetings and industry tradeshows.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field and 10+ years of experience in B2B strategic marketing, product marketing, commercial strategy, or related functions supporting highly regulated FMCG, consumer electronics, or similar industries; OR a Master's degree in a related field and 5+ years of relevant experience.
  • Experience developing and executing three- to five-year strategic plans within a global organization.
  • Experience translating strategic plans into measurable commercial and marketing initiatives.
  • Experience developing, executing, and measuring integrated marketing and sales enablement strategies.
  • Experience collaborating with stakeholders across multiple global regions, including North America, Europe, and Asia.

Preferred

  • Experience supporting highly regulated FMCG markets, including reduced-risk and alternative nicotine delivery products intended for adult consumers.
  • Experience developing commercial strategies for highly regulated industries.
  • Demonstrated success leveraging market, customer, and competitive insights to influence strategic business decisions.
  • Experience developing and executing go-to-market strategies with global B2B enterprise customers.
  • Understanding of the contract development and manufacturing organization (CDMO) industry.
  • Experience conducting primary and secondary market research and translating findings into actionable recommendations.
  • Interest in and understanding of consumer device technologies and related product categories.
  • Experience leveraging artificial intelligence tools responsibly to improve marketing effectiveness while maintaining appropriate review processes and confidentiality safeguards.
  • Experience leading cross-functional initiatives and influencing stakeholders in a matrixed organization.

Benefits

  • Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Phillips Medisize logo

Phillips Medisize

3.2 Glassdoor

As a contract development and manufacturing organization (CDMO), the world’s leading pharmaceutical, medtech and in vitro diagnostic companies trust us to help them design and manufacture their products.With our dedicated team of 6,000+ employees and 30 development and manufacturing sites across three continents, we put the patient at the center of all we do, knowing that every decision is critical to a healthcare provider and their patients somewhere in the world.Phillips Medisize is an Affirmative Action/Equal Opportunity/Disability/Protected Veteran Employer.

Founded in 1964
Hudson, Wisconsin, USA
2.9K employees (75 in marketing)
39% recommend to a friend
54% CEO approval

Marketing Team

Marketing Team Size
61 (2% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
16.8K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
43.1%
Direct
40.3%
Referral
9.1%
Social
6.3%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Recent News

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FMCG Strategic Marketing Senior Manager

Phillips Medisize · Hudson, WI · Hybrid