Barrows

Agency

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Company overview

The retail experience company. We harness the energy of our people,the quality of our products, and thespirit of our organization to createtransformative retail experiencesaround the world.Our team of analysts, designers, makers and experts specialise in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design.As the retail landscape evolves, our continued mission is to move retail forward.

Founded in 1990

New York, New York, USA

604 employees (141 in marketing)

barrowsglobal.com

Salaries

Typical salary range

$85,000 – $110,000

/ yr

Median base

$100,000

Median total

$100,000

Median experience

6 years

Submissions

Pay by role

General Marketing

3 submissions

See what every role pays at Barrows

Help build salary transparency at Barrows

People

Founders and leadership

Kristina Kovar

CEO

At the company for 11 years 6 months

Hiring contacts

Flavia Penaloza

HR & People Operations Manager

At the company for 6 months

Johnny Webster

People Operations Manager

At the company for 1 year 7 months

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Undisclosed, 14 years ago

Audience

Monthly website visitors

8.7K

Month over month+9.5%

Quarter over quarter+74.7%

Top sourceSearch (49.1%)

Traffic source mix

49.1%

Direct

32.8%

Social

Links

barrowsglobal.com

Crunchbase

X (Twitter)

Barrows insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1990

Headquarters

New York, New York

Employees

501-1000

10% growth last 12mo

Marketing team

141

23% of company

10 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 10% last 12 months · More mature · Last funding 3+ years ago

Trend

2022-09-26 -> 2025-11-24

Headcount (12 months)

+10%

Last funding round

166 months ago

Negative news (120 days)

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

8.7K

Month over month+9.5%

Quarter over quarter+74.7%

Top sourceSearch (49.1%)

Traffic source mix

49.1%

Direct

32.8%

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

19.3K

12-mo growth

+14.8%

Monthly growth

+1.9%

Job openings

Shows open jobs, growth, and role changes.

Main result

0 open jobs

Open jobs trend: —

Open jobs growth

—

Biggest role change

—

Latest open role

—

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.4 years.

Founder or CEO

Saved founder and CEO profiles.

Tai Higgo

Managing Director | Connected Store South Africa

Kristina Kovar

CEO, North America

Marketing team size

Shows saved marketing team size.

141

23% of the company • 10 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 141.

Funding

Shows saved funding data.

Last raise

Undisclosed

14 years ago

Funding details

Amount raised

—

Last round

Undisclosed

Last fundraise

14 years ago

Marketing leadership

Shows saved marketing leaders.

Kristine M.

Senior Director, Client Partnerships & Growth

Loading insights...

Barrows insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1990

Headquarters

New York, New York

Employees

501-1000

10% growth last 12mo

Marketing team

141

23% of company

10 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 10% last 12 months · More mature · Last funding 3+ years ago

Trend

2022-09-26 -> 2025-11-24

Headcount (12 months)

+10%

Last funding round

166 months ago

Negative news (120 days)

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

8.7K

Month over month+9.5%

Quarter over quarter+74.7%

Top sourceSearch (49.1%)

Traffic source mix

49.1%

Direct

32.8%

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

19.3K

12-mo growth

+14.8%

Monthly growth

+1.9%

Job openings

Shows open jobs, growth, and role changes.

Main result

0 open jobs

Open jobs trend: —

Open jobs growth

—

Biggest role change

—

Latest open role

—

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.4 years.

Founder or CEO

Saved founder and CEO profiles.

Tai Higgo

Managing Director | Connected Store South Africa

Kristina Kovar

CEO, North America

Marketing team size

Shows saved marketing team size.

141

23% of the company • 10 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 141.

Funding

Shows saved funding data.

Last raise

Undisclosed

14 years ago

Funding details

Amount raised

—

Last round

Undisclosed

Last fundraise

14 years ago

Marketing leadership

Shows saved marketing leaders.

Kristine M.

Senior Director, Client Partnerships & Growth

Barrows

Senior Account Manager - Rogers

Financial Controller

Assistant Account Executive

Group Account Director

Strategy Manager

Creative Director, Art

Open positions15 open marketing positions

Senior Account Manager - Rogers

Financial Controller

Assistant Account Executive

Group Account Director

Strategy Manager

Creative Director, Art

Company overview

Salaries

Pay by role

See what every role pays at Barrows

People

Founders and leadership

Hiring contacts

Headcount trend

Funding

Audience

Links

Company stability and risk

Website traffic

G2 quick view

LinkedIn followers

Job openings

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team

Funding

Marketing leadership

Company stability and risk

Website traffic

G2 quick view

LinkedIn followers

Job openings

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team

Funding

Marketing leadership