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Strategy Director, Audience Intelligence
New York City, NY (On-site)
$175K/yr – $200K/yrSenior Level8+ years expFull time
Posted 3 months ago
Job Summary
Own the female fan intelligence program and turn data into sponsorship strategy for both women’s and men’s sports, turning audience insights into client decisions fast.
- Audience Analytics & Segmentation: Own the segmentation model and personas across sports.
- Client Strategy & Activation: Translate fan data into sponsorship, media, and activation recommendations for brands and properties.
- Thought Leadership & Research: Build investment-grade briefs, trend reports, and public datasets to establish market authority.
Job Description
Responsibilities
Requirements
Nice to have
Benefits
- Female Fan Intelligence & Audience Architecture
- Build and maintain DBSE's proprietary female fan segmentation model — behavioral, psychographic, attitudinal, and transactional — across sports categories
- Develop audience personas that translate raw data into commercial strategy: who she is, what she watches, where she spends, how she influences household and peer-group purchase decisions
- Synthesize first-party, third-party, and syndicated data sources (Nielsen, SponsorUnited, SBJ research, Monarch, etc.) into a unified, defensible POV
- Own our data partnership with Mondo Metrics and other relevant data partners, deepening DBSE's analytics infrastructure and measurement capabilities
- Stay ahead of the market on female fan growth — tracking viewership trends, social behavior, media consumption, and purchase intent data in near real-time
- Lead DBSE's strategic entry into men's sports through the lens of female fan audience intelligence — helping leagues, teams, and brands understand the female fan as the single most important growth audience in their ecosystem
- Develop the client-facing thesis: why men's sports properties that invest in female fan experience, programming, and marketing unlock outsized commercial returns
- Build new business strategy for men's sports rights holders (NFL, NBA, MLB, MLS, college athletics) and the brands that partner with them
- Partner with our leadership team to identify acquisition targets, co-investment opportunities, and strategic alliances that accelerate DBSE's expansion into the men's sports commercial market
- Lead audience-first strategy engagements for DBSE clients — translating fan intelligence into sponsorship, media, content, and activation recommendations
- Serve as the firm's senior strategic voice in client presentations, new business pitches, and partnership discussions
- Collaborate with the strategy, partnerships, and measurement teams to ensure strategy is integrated across all client deliverables
- Develop investment-grade audience briefs, trend reports, and custom segmentation analysis for brand clients making sports marketing allocation decisions
- Contribute to DBSE's external voice — writing, speaking, and media appearances that reinforce the firm's authority on female fan intelligence
- Support The Business of Women's Sports Summit (BOWS) and other DBSE platforms with data-driven editorial and programming
- Partner with leadership on the development of original research, white papers, and public datasets that establish DBSE as the definitive source on female sports audiences
- Identify and build relationships with sports media, trade press, and industry organizations to amplify DBSE's research and POV
Requirements
- 8+ years of experience in sports marketing strategy, audience intelligence, consumer insights, or related field — with meaningful exposure to both women's sports and men's sports ecosystems
- Proven expertise in audience segmentation methodology: behavioral, psychographic, attitudinal, and/or predictive modeling
- Deep familiarity with sports marketing data infrastructure — Nielsen Sports, SponsorUnited, SBJ research, YouGov Sports, or equivalent
- Track record of developing client-facing strategy that has directly influenced sponsorship investment, media allocation, or brand activation decisions
- Experience working with or advising brands, leagues, teams, or agencies on female fan engagement strategies — with demonstrated commercial outcomes
- Exceptional written and verbal communication skills; ability to translate complex data into clear, compelling narratives for C-suite audiences
- Experience in a client-service or consulting environment (agency, consultancy, or in-house strategy function with external stakeholder management)
- Bachelor's degree required; advanced degree in marketing, business, analytics, or sports management a plus
Nice to have
- Experience working directly with men's professional sports properties (leagues, teams, media rights holders) on fan development or sponsorship strategy
- Existing relationships within sports media, brand marketing leadership, or league/team front offices
- Familiarity with brand lift measurement, sponsorship valuation, and media ROI frameworks
- Experience supporting or building thought leadership content: white papers, original research, industry presentations
- Prior experience at a sports-focused consultancy, media company, sponsorship analytics firm, or women's sports-centric organization
Benefits
- medical/dental/vision insurance
- 401(k) matching
- paid time off
- various other benefits and perks
Deep Blue Sports & Entertainment
Launched in December 2023, Deep Blue is the world’s first firm dedicated to bringing commercial investment to women’s sports. The company is women-owned and based in NYC. Deep Blue’s services include subject matter expertise consulting at the intersection of media, marketing, advertising and women’s sports. This includes agency services with outputs resulting in strategy, media investment and partnership development, on site activations, and other relevant deliverables. The firm also has IP and venture divisions. Deep Blue’s team includes media, marketing and advertising practitioners working alongside retired professional athletes to ensure brands have first-person perspective when building their women’s sport-focused marketing strategies and brand messaging.The firm is behind the annual Business of Women’s Sports Summit, iHeart Women’s Sports network, Next Is Now documentary slate and more. For more, email us at info@deepbluesportsent.com
Salaries
Posted range
$175K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3 (23% of company)
Traffic Signals
Monthly Visitors
1.5K
Traffic Source Mix
Search
29.2%
Direct
25.1%
Referral
3.4%
Social
8.2%
Paid
0.7%
Headcount Trend
Current headcount: ~13
Links
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