Strategist, TikTok Shop

Responsibilities

• Lead assigned accounts. Act as the dedicated strategist for each TikTok Shop client, owning the 12-month roadmap and partnering closely with the Account Manager and specialist teams to drive client success.
• Run brand discovery and catalog audits. Pull the full catalog across TikTok, Amazon, and DTC, and determine which products actually work on the channel.
• Select Hero Products. Score every product against margin economics, content demoability, inventory depth, affiliate commission capacity, compliance risk, cross-channel demand, and channel fit, then select the one to three products that will drive the engine.
• Prepare listings for launch. Optimize titles, descriptions,attributes, and images for TikTok search; confirm variation architecture, bundle strategy, pricing, and parity; and audit compliance and shop health.
• Build and defend the strategy. Develop the 12-month plan with quarterly milestones, own the 90-day scale-gate review, and make the case for expansion or optimization based on data.
• Optimize performance. Track performance across GMV, ROAS, contribution margin, AOV, and creator efficiency; identify optimization opportunities; and provide ongoing strategic recommendations.
• Partner cross-functionally. Brief the Sampling and Affiliate teams on creator strategy and product priorities, support creator seeding and affiliate launch, and keep the Account Manager equipped for client reporting.
• Lead client moments. Run kickoff calls and quarterly business reviews, present the 90-day review, and keep every decision documented and defensible.
• Surface insights. Capture product and client feedback from your account work and surface it to internal teams, helping shape Quartile's TikTok Shop managed-service model.
• Play both roles. Make the strategic calls and own the outcomes, delegating tasks to specialists when that moves faster and executing them yourself when it does not.

Requirements

• 3+ years of experience in e-commerce strategy, channel operations, or growth strategy
• Direct, hands-on experience with TikTok Shop, social commerce, or creator-led marketing
• Demonstrated ability to audit product catalogs and make go/no-go decisions against profitability criteria
• Experience with product listing optimization, SEO/keyword strategy, or pricing analysis
• Comfort analyzing financial data — margins, commission structures, contribution margin, and ROAS
• 2+ years in a client-facing role, preferably managing small and medium-sized brands
• Fluent written and spoken English

Preferred

• Background in affiliate marketing or creator economics
• Experience managing other marketplaces or channels (Amazon, Shopify, Walmart, Target) is a plus
• Familiarity with advertising platforms (TikTok Ads Manager, Amazon Advertising, Google, Meta)
• Experience with consumer brands, CPG, beauty, or DTC products
• Exposure to SQL, data-analytics tools, or business intelligence platforms
• Intellectual curiosity and a strong desire to learn and experiment in a rapidly changing industry
• Experience in a fast-paced, startup environment

Benefits

• Comprehensive Insurance Coverage
• 401K Plan with Employer Match
• Generous Paid Time Off (24 Vacation days, 7 Sick days, 12 Company Holidays, Summer Fridays)
• Company Laptop + additional tech accessories