Strategist, Paid Media

California, MO (Remote)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own and optimize paid media programs across search, shopping, display and social, aligning campaigns to client objectives and driving data-led decisions.

  • Lead campaign setup, testing, and optimization
  • Communicate results and insights to client stakeholders
  • Support new business pitches and RFPs

Job Description

Responsibilities

  • Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.
  • Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client
  • Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders.
  • Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
  • Responsible for executing and/or overseeing all basic tactical execution and campaign audits
  • Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
  • Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews
  • Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact.
  • Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.

Requirements

  • 5+ years of related paid media work experience
  • Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers.
  • Hands on experience in managing monthly campaign budgets from $60k+
  • Ecommerce experience a plus
  • Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products
  • Google Ads and Facebook Blueprint certification a plus
  • Experience working in Google Analytics
  • Client management experience
  • Agency experience a plus
  • May require client travel for quarterly business reviews or new business pitches

Preferred

  • Ecommerce experience a plus
  • Google Ads and Facebook Blueprint certification a plus
  • Agency experience a plus

Benefits

  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100%
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
  • Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability status, genetic information, or any other protected status.
Tinuiti logo

Tinuiti

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/.

Founded in 2004
New York, NY, US
1.2K employees (353 in marketing)

Traffic Signals

Monthly Visitors
92.1K
Monthly Google Ads Budget
$8.7K
Traffic Source Mix
Search
45.8%
Direct
43%
Referral
8.2%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
303 (26% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Last Raise
Debt Financing, 6 years ago

Funding History

  • Aug 2019
    Debt Financing

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