Responsibilities

• Drive Paid Social Growth. Plan and manage a multi-million-dollar performance budget across Meta, Pinterest, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets.
• Oversee Paid Search Agency. Be the first point of contact for our Google agency in performance management, providing campaign direction, and maintaining cross-media channel efficiencies
• Develop Landing Pages: Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings.
• Integrate Attribution & Incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys).
• Build Out Tactical Testing Agenda. Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization.
• Report, Forecast, and Align. Own daily growth metric reporting, budget forecasting, and weekly performance readouts. Communicate insights clearly to leadership.
• Identify Creative Needs. Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns.
• Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.

Requirements

• 2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy.
• Deep hands-on expertise with Meta and Google
• Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities.
• Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed.
• Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.
• Proven ability to use AI for measurable efficiency gains, task automation, website/tool prototyping, or accelerating execution
• Cross-functional collaboration: You’ve worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans.
• Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes.

Preferred

• Experience in travel/outdoor, bags/luggage, retail, or adjacent categories.
• Success launching new products and scaling evergreen SKUs.
• Working fluency with Amazon a bonus