Strategic Marketing Operations Technology Manager

USA (On-site)

$148K/yr – $185K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and govern the marketing tech stack end to end, balancing consolidation with innovation while delivering a multi-year roadmap and governance across CRM, data platforms, and analytics to drive measurable ROI.

  • Own the marketing tech stack: selection, implementation, integration, optimization, and retirement.
  • Lead tool governance and data flows with IT, operations, and legal; define dashboards, benchmarks, and ROI metrics.
  • Evaluate new capabilities, build business cases, and drive adoption with enablement teams.

Job Description

Responsibilities

  • Own the full lifecycle of the marketing technology stack, including selection, implementation, integration, optimization, and retirement of tools.
  • Develop and maintain a marketing technology strategy and multi‑year roadmap aligned to marketing and company priorities.
  • Evaluate new tools and capabilities, building business cases and recommendations for leadership.
  • Balance tool consolidation vs. innovation to reduce complexity while increasing capability.
  • Create and maintain documentation including SOPs, admin guides, and data flow diagrams.
  • Lead technical implementation and configuration of marketing tools, including integrations across CRM, data platforms, and analytics systems.
  • Partner with IT, Business Operations , and Legal to manage data flows, system dependencies, permissions, and governance.
  • Troubleshoot technical issues, coordinate upgrades, migrations, and new feature rollouts.
  • Define and own metrics and dashboards to monitor tool adoption, data quality, system performance, and ROI.
  • Establish benchmarks and identify under‑performing or redundant technology.

Requirements

  • 6+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations.

Preferred

  • Proven experience owning and managing a complex marketing technology stack.
  • Hands‑on experience with technical implementations, integrations, and system configuration.
  • Strong analytical skills with experience defining metrics and evaluating tool performance and ROI.

Benefits

  • A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
  • Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
  • A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
  • An environment that fosters innovation, enables creative collaboration, and allows you to grow.
  • A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
  • A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
  • A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
  • We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc.
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Dynatrace

4.1 Glassdoor

Dynatrace keeps today’s AI-driven world working by advancing observability for today’s digital business. The world relies on software, but what isn’t seen is just how much complexity goes on behind the scenes to make sure everything stays up and running. Most businesses today have huge digital ecosystems made up of software, data flows, applications, and hybrid-cloud environments. As these ecosystems grow in complexity, so do the points of failure. Outages and glitches resulting in grounded flights or failed financial transactions prove how critical it is that software works as expected, making AI-powered observability an essential capability to ensure digital businesses run smoothly and recover quickly — keeping the world working. Dynatrace provides businesses with a holistic view of their entire digital ecosystem, removing the burden of operational monitoring and alert management. By automating these tasks, teams are empowered to transform complexity into their greatest asset and to drive their business forward by focusing on high-impact initiatives, driving topline acceleration, fueling innovation, and delivering experiences customers love.

Founded in 2005
Boston, Massachusetts, USA
5.6K employees (261 in marketing)
80% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
32.7%
Direct
53.4%
Referral
10.2%
Social
2.1%
Paid
1.5%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
185 (3% of company)
Median Career Experience
15 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$21.9M
Last Raise
$4M
Post IPO Equity, 3 years ago

Funding History

  • Mar 2023
    Post IPO Equity
  • Jan 2011
    Venture Round • $4M
  • Aug 2008
    Series B • $12.9M

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