Responsibilities

• Building the annual marketing plan and revising it quarterly against business priorities
• Owning the marketing budget end to end — allocation, pacing, reforecasting, and making the case for the investment
• Setting priorities each quarter and keeping the team focused on them
• Partnering with merchandising on seasonal and promotional planning, and translating category strategy into marketing execution
• Representing marketing at the leadership level and in front of the board, in terms the business already uses
• Negotiating vendor rates and maintaining the media kit and co-op advertising program
• Campaign structure, audience definition, budget pacing, and optimization across Meta and Google
• Google Business Profile management across all four locations — accuracy, posts, photography, questions and answers, and review generation
• Setting a clear objective and success measure for every campaign before it launches
• Weekly decisions on where to put the money behind what is working

Requirements

• 5–8 years of progressive marketing experience, including responsibility for a budget and a plan
• Demonstrated ownership of paid media — building, running, and optimizing campaigns directly
• Experience reporting marketing performance to executives or ownership
• Track record of leading or directing others
• Strong project management, prioritization and stakeholder-management skills
• Meta Ads Manager and Google Ads, including Performance Max and local campaigns
• Google Business Profile, Google Analytics, and local search fundamentals
• Email marketing platforms and list management
• Shopify or comparable e-commerce familiarity
• Building presentations and documents to a professional standard

Preferred

• Experience building an in-house marketing function
• Background bringing agency-held work onto an internal team
• Exposure to EOS or a comparable operating framework
• Consumer packaged goods, private label, or wholesale marketing experience