Responsibilities

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.
• Conduct comprehensive market analysis and sizing to identify key adjacencies, white spaces, and other growth opportunities.
• Assess opportunities against current and potential future capabilities of Justrite and own BU.
• Identify specific growth strategies to grow into those opportunities.
• Define differentiated product positioning, messaging frameworks, and value propositions.
• Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.
• Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.
• Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.
• Design and oversee multi-channel campaigns aligned to buyer journey stages.
• Partner with Sales to align marketing programs with account priorities and pipeline targets.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• 8+ years of marketing experience, preferably in industrial or technical markets.
• Proven track record of developing and executing marketing strategies that drive measurable revenue growth.
• Strong business acumen and ability to operate as a strategic partner to sales and product leadership.
• Experience leading cross-functional initiatives in complex, matrixed organizations.
• Deep understanding of demand generation, product marketing, and go-to-market strategy.
• Ability to translate technical product features into clear, differentiated market value.
• Strong analytical capability with experience using marketing and CRM performance data.
• Exceptional written and verbal communication skills.
• Willingness to travel up to 25% - 50%.

Benefits

• Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being.
• You will receive a competitive salary and benefits package.
• We offer flexible hours and remote work options, giving you the freedom to manage your time effectively.